Ecco Bella Liquid Foundation Makeup - Lightweight, Buildable Coverage - Hydrating Foundation - Clean Foundation Makeup, Vegan - Protects & Hydrates Skin - Ivory Porcelain

Blends nicely, goes on smoothly, has good coverage, and its a nice light foundation that lasts all day and best of all the ingredients will not worry you!(They have changed their formulation and it does not contain any parabens anymore.) Incidentally, I bought this for my mom, who has a slight olive complexion, and darkish circles under the eyes - this foundation in Natural color worked for both her type complexion and the dark circles. She does not have very dry skin or very oily skin, but more combination skin and this smoothed out the combination skin areas just fine. It's also a sunscreen, moisturizer and foundation all in 1. Definitely worth a try!"

This foundation has recently become my all-time favorite. First of all, the color is not pink or yellow & really blends with my skin tone. It's lovely not to have that nasty line on your chin/neck that screams "Hello, I'm wearing make-up!" Secondly, this make-up has such a nice finish to it with great coverage. It gives me glowing, natural skin. I previously tried some of the mineral powders for coverage and thought they looked cakey and accentuated my lines and wrinkles and made my face look too dry and phoney. Ecco Bella's Liquid Foundation just looks natural & fresh!

This product was highly recommended by the Celiac Society as there are no gluten ingredients to this particular foundation. Having no other recourse but to purchase the product on-line, I attempted to wear the foundation. The shine - absolutely no matte effect whatsoever - is overpowering. No amount of pressed powder could cover the bright "headlights" effect produced with application. It is a beautiful product with great ingredients and well-made, but the intense shine made my face look freakish. My only oily zones are the typical T-zone, but even the areas outside the T-zone were shining brilliantly. I attempted to apply the makeup with a sponge and then tried a moistened sponge, but nothing helped tone down the shine effect. I looked a bit freakish. I finally had to give up and will attempt to re-try in the winter in hopes of not totally losing all the money I put into the product.

I have recently been trying to get into cosmetic products that are not harmful. I was kind of hesitant to place an order for foundation that I have no idea how it applies and looks on the face. I tried looking up videos to see if anyone was showing the application of this foundation - could not find anything. Every video there was, the ladies had already had make up on their faces. I am considering doing a video review just so people can at least see how it applies, and judge from there.Anyhow, if you have dry skin - it is more noticeable when you apply this foundation, or any foundation for that matter... I would suggest applying rose water to your face before applying the make up. Make sure there is no moisture, or else the foundation will not apply well. Apply in sections. This foundation dries quickly - so you need to do portions of your face at a time (either way, this is how I have always applied my make up...) Rub it in over your face, then after, I would suggest patting your fingers against the freshly applied make up, this helps reduce the streaking that occurs from rubbing it in on your face. A little bit of this foundation goes a long way, so you do not need much. (I would not over apply this make up, that is when it starts to look flawed. If you are experiencing a breakout and are trying to cover the redness from acne/etc., after applying all over the face and patting it, dab a tiny dot on your finger, then dab that tiny dot of foundation to your acne - let it sit for a few, then pat it.) After the application is done, apply the Ecco Bella Face Powder (I purchased the Fair color). This helps with shininess. You may need to apply this throughout the day, depending on how oily your skin is.We have also recently had some hot weather, and I have not had any issues with this foundation sweating off of my face. I got slightly more oily than usual, but the face powder helps with that!I came from using the CoverGirl Natureluxe Foundation - Alabaster, which is full of all sorts of crazy ingredients (just like every thing else in America...) Ecco Bella FlowerColor foundation does not apply as nicely as that foundation, but it looks as good as that foundation after it has been applied.I would say if you're as pale/light skinned as I am, purchasing the Ivory Porcelain color would be a good choice. If you are unsure of what color to get, look at the descriptions listed on the Ecco Bella website. I would suggest going a shade lighter than what you think you are, for blending purposes.If I do end up creating a video review, I will post it on here.

I do like this product, a little dark but blends very well and feels great on my skin compared to Loreal True Match ...I did buy this considering it is paraben free and better for my skin as everything gets absorbed into our blood stream so trying to go more "organic" chemical free products. This does look very natural and not great coverage but light coverage. I have mixed with a lighter shade and looks fine.Water-based, lightweight and natural-looking, but with excellent coverage. It works hard to keep skin healthy with both a UVA /UVB sunscreen, organic herbs, and antioxidants.Organic aloe vera quenches thirsty skin, saccharide isomerate, a natural sugar that binds water to the skin acting as a reservoir for continuous moisture. Organic herbs and vitamin E rejuvenate, protect and soothe skin. Gluten-free. Vegan. Paraben-free.Ingredients: Active: Titanium dioxide. Organic aloe vera gel, glycerine, isopropyl palmitate (from palm wax), saccharide isomerate (natural sugar), organic sunflower oil, TEA palmitate (from palm wax), kaolin, magnesium silicate (a natural mineral), organic extracts of chamomile, calendula, cetyl alcohol (emulsifier), soy lecithin, retinyl palmitate (Vitamin A) flower wax, iron oxides, phenoxyethanol, natural fragrance.