Digital Marketing

I used this alongside my CIM Digital Strategy module - and because I'm a bit of a Dave Chaffey stalker - and it did not disappoint. It's been a great tool both as a text book and as an encyclopedia to dip in and out of as I need to. Very well structured and far easier to follow than many other marketing text books I own!

Very very informative, a solid read with some very insightful and actionable solutions.

Good book, very useful

It is the main textbook in my University. It is very informative but doesn’t go deep enough with the facts provided.

A comprehensive guide to the use of digital media in the profitable satisfaction of customer needs. However practitioners must keep aware of the very fast policy and procedure moves made by media owners responding to current economic upsets.l

Love it so amazing.

I read this for the Digital Marketing module of the CIM Level 4 Certificate in Professional Marketing. It covers all areas digital marketing with case studies, current examples. Useful for both theory and application. Highly recommend!

Got this for my Digital Marketing diploma - a ton of info with lots of cross referencing and further information and resources links. Well worth it for consolidating what you learn on the CIM course.

I've been studying this book as one of the main textbook of a digital marketing course that is part of an MBA. The book is a great resource, full of extremely relevant information, tools, and frameworks that can be put in practice straight away to improve your business and marketing strategy. Absolutely recommended.

After 10 years this book updated my skills.

In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA program. I was looking for a recent book that would offer the academic rigour of a textbook while being relevant and applicable in real life. I found a gem in “Digital Marketing”, by Dr. Dave Chaffey and Fiona Ellis-Chadwick. The structure and content make it ideal for both those new to marketing concepts and anyone who needs a refresher and solid understanding of digital. It also places digital marketing transformation in the broader perspective of digital transformation.

Very comprehensive and great academic complement to my part-time Digital Marketing & Analytics studies. I would say it's an essential handbook. I love the layouts and graphics - helps with the reading process.

Deep digital marketing knowledge