Semi-Permanent Hair Color, Purple Madness, Vegan & Cruelty-Free, Ammonia-Free, Hydrating Formula, Vibrant Purple Hair Dye for All Hair Types,(Purple Madness 5.6 Fl Oz (Pack of 2)

I used ARCTIC FOX Semi-Permanent Hair Dye in the shade Ritual for years whenever I dyed my hair, and it was my go-to. My hair was bleached and naturally wavy, and this color gave a rich, dark mauve purple that looked vibrant and smooth every time. The color payoff was excellent, and I loved the scent. Application was easy and consistent. While neon shades generally need pre-bleached hair to really show, Ritual turned out beautiful on my blonde hair. The only thing to watch for is staining—this dye sticks well to skin, clothes, and surfaces, so be careful during application. This product is perfect for beginners or anyone looking to try fun, bright colors at home. It’s affordable, vegan, and cruelty-free, which is a bonus for anyone who wants to support animal-friendly brands.

The Arctic Fox Semi-Permanent Hair Dye is a fantastic choice for anyone looking to add vibrant color to their hair without compromising on ethical values or hair health. This dye is vegan and cruelty-free, making it an excellent option for conscious consumers who want to avoid animal products and testing. Plus, it’s ammonia-free, which means it’s much gentler on your hair compared to traditional permanent dyes. One of the standout features of this product is its conditioning formula. It not only delivers bright, lasting color but also helps keep hair soft and healthy. Users often appreciate how smooth their hair feels after application, without the dryness or damage that can come with harsher dyes. Overall, Arctic Fox offers a vibrant, ethical, and hair-friendly coloring experience. It’s perfect for those wanting to experiment with new shades while maintaining healthy hair and supporting cruelty-free beauty. I would definitely recommend giving it a try if you’re seeking a semi-permanent dye that’s as kind to animals as it is to your hair.

Updated for two years of using Arctic Fox! I exclusively used Arctic Fox on my bleached hair for that time (until it grew out) and these are hands-down the most amazing deposit colors I have ever found. For reference: I have also used Manic Panic, Pravana, and Joico in the past before switching to this. My attached picture shows the color at it's boldest and brightest. In this picture I had only bleached my hair a handful of months prior and this was after maybe the third time I reapplied the color (note that I never reapplied my bleach after the first application). In the beginning of using this color I would have to refresh the Arctic Fox about once every month or so, but after about 8 months I could stretch the time in between to two months. When I got closer a year and a half, I barely ever had to reapply the color because my hair was pretty much "stained" purple (in a good way) at that point, so any fresh color stayed nice and long. When I applied the color, I would put it all over and cover it up with a shower cap. Then I would let it process for 6 hours before I washed it out. As time went on, I wouldn't have to process as long. About a year in I would only do 4 hours and near the two year mark I would only do 2-3 hours. Please, please note that you DO NOT have to process this long, you only need to wait about a half hour to an hour. I personally liked processing for several hours because the first week or so after coloring my hair would be dark (almost black) and I thought it looked like raven feathers! Processing longer also helps the color last longer because the more that you deposit into your hair strand, the more that needs to come out overall. The color in the picture was taken two or three weeks after coloring to the dark, raven color and then washing my hair every other day in lukewarm water (I never used cold water when washing my hair). I also avoided scrubbing the ends of my hair and did my best to focus my shampoo at only the roots. You can't tell from this picture, but even the roots of my hair turned purple. In sunlight it would be such a bright shade of purple that the tops of my hair almost looked like they had been bleached too! I like to say the color fades sideways instead of fading out completely because they sort of change colors as time passes instead of going back to the bleached blonde or white. The Purple Rain starts as the very violet-blue purple in the picture and eventually fades sideways into sort of a pinky purple (think Gamora from Guardians of the Galaxy) for me. After the color changes instead of washing out further it just starts looking a bit dull and not as shiny as it does at first, that's when you know it's time for a touch-up. If you want to keep the color the same for longer you can always add some of the color to your normal conditioner, but I never did. I changed my color several times as well, but I always stayed within the rules of the color wheel and never tried a color that wasn't mixed from or mixed into the next color; so I tried blues, pinks, and red from my purple. Every time I planned to do this I would wash my hair with hot water and scrub my ends with shampoo for about a week prior to changing the color to get as much of the old color out as I could. It worked every time and the pigment in these dyes are so amazing that the color came out perfect every time and not diluted by the old color! A final word on this color is that it barely gets on anything after you have shampooed a handful of times. Other brands I have used would stain my pillow cases, the skin on my back, and my clothes the entire time it was in my hair - it was awful! This only transferred to clothes and pillowcases if I had sweat and my hair was sitting my neck. It did slowly change my clear, inner shower curtain purple at the bottom, but it was barely noticeable. My tub would stain when I first would be washing it out and again over the first couple of weeks, but it came off my standard apartment-style tub easily with just a bleach spray and no scrubbing. I'm not a fan of bleach, but hydrogen peroxide just didn't do the trick. If it gets on your skin, it comes of pretty easily as well in a hotter shower or with some scrubbing, though I wouldn't recommend applying this without gloves! Don't wait another second to buy this, it is so perfect! (I'm not being paid to endorse this product at all, I am just legitimately so invested in how well this product works that I want to provide as much information as I can so the next person can fall in love with it too!)

I’ve used Arctic Fox Semi-Permanent Hair Color a few times now, and overall, I’m really happy with the results! The color payoff is bold and vibrant, especially on pre-lightened hair. It goes on smoothly, smells amazing (like grape candy!), and doesn’t have that harsh chemical scent that a lot of other dyes do. One of the things I really appreciate is that it’s vegan and cruelty-free, and the conditioning formula actually leaves my hair feeling softer and more hydrated after coloring—which is rare with hair dyes. It’s gentle enough that I feel comfortable using it more frequently for touch-ups or experimenting with different shades. The only reason I’m giving 4 stars instead of 5 is due to the fading. While it holds well for a semi-permanent dye, especially if you use cold water and sulfate-free shampoo, the color does fade faster than I hoped—especially on parts of my hair that weren’t as porous or lightened. Some shades (like red or teal) tend to bleed more during the first few washes too, so be prepared to protect your towels and pillowcases. That said, it’s still one of the better semi-permanent dyes out there in terms of color range, ingredients, and overall hair health. If you go in with the right prep and maintenance, you’ll get stunning, long-lasting results. Would definitely recommend to anyone looking to add a fun, vibrant pop of color without the damage!

Se vi viene fuori il verde vuol dire che avete sbagliato qualcosa. Se avete una base molto cenere ovviamente vi viene fuori il verde. Se lo fate nel giusto modo e avete una base argento o bianca verrà un bellissimo grigio che può andare un po' sul rosino o azzurro (sempre a seconda di cosa si ha sotto). Davvero consigliato

A cor é linda, tem um cheiro maravilhoso e super pigmentada. Vale a pena comprar. 5🌟

Prodotto favoloso, prende praticamente subito. Questo è il risultato dopo averlo utilizzato 3 volte, ovviamente previa decolorazione, di modo che risultasse più intenso. Scarica tantissimo, ma il colore resta

Tolle Farbe und hält sehr gut, wenig „ ausbluten“ beim waschen. Aufträgen klappt problemlos und der Geruch ist sehr angenehm

The hair seemed to get better after use. But on my dark brown hair, the color turned out to be more red.