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L**R
Excellent book, lots of references and itemized to do ...
Excellent book, lots of references and itemized to do list for anyone who wants to learn about franchising your business!
J**O
A Must Read For Anyone Even Thinking About Franchising !
In more than thirty years of franchising I have read a lot of books. Harold is not writing in theory. His street-smart views and valuable insights are clearly the real deal, from genuine experience. Written in crisp, practical and more importantly, believable, style. I highly recommend it. Joe Sanfellipo,[...]
C**R
Franchise Book Review
I enjoyed the book, good content and to the point on virtually every relevant franchise topic.
O**S
Boldly misleading
The cover of the book says "How to Franchise a Concept for Less Than $100,000". On page 10, the book says "To determine if your business is franchisable, see if the following criteria apply to you: ...Do you have between $100,000 and $150,000 in capital to invest in the franchise program?"I think that alone should deter anyone from reading this book. If you are going to be lied to between the cover and page 10, you might not trust the rest of the book. Besides, the sentence structure is clunky and there are numerous grammatical errors that make this text hard to get through.
J**P
A must read
Anyone who is interested in franchising a business or buying a franchise should read this book. It's a great book on laying out the basic idea and needs of a franchise. It's puts all aspects of franchising into perspective Ina simple way.
M**G
A good start but needed more
There are not many books on this topic. Reading it is a good start but it doesn't get you very far. The general premise of it is that you need to hire professionals -- attorneys, technical writers (for the operations manual), publicists, trainers, etc. Franchising is certainly legal intensive -- each state has different rules you must follow. But I got a little tired of the generalized info. There's not much about the financial aspects -- the authors mention royalties once or twice and then just move on. Books on McDonalds have entire chapters devoted to the numbers, and how they used real estate. The info in this book on real estate is limited to, basically, hire an expert.The Forward is by Fred DeLuca, who cofounded Subway, and the backcover promotes "detailed, in the trenches guidance and information" from him and others. But there's not much actually. DeLuca is barely mentioned. The authors focus on 3 or 4 other franchisors, who provide very generalized, brief, rather dry info.
M**E
Five Stars
Clear concise
P**.
Five Stars
Just what i wanted
Trustpilot
2 weeks ago
2 months ago