Bright Brilliance

I've been using this for about 5 days now and I have to say I'm impressed. I was a little sceptical at first but it does actually work! I mainly had tea stains on my teeth so I can only say for sure that it works on that. My teeth feel very smooth and clean and they are a lot whiter than they were. I've had no sensitivity at all which I was sort of expecting to have. I think it tastes a little like bubble gum but it does seem to freshen my breath. Over all I'd recommend trying this toothpaste I know it's a little expensive (I got it on sale for £10 , no way was I paying £20 )

Value for money, nice taste, good for sensitive teeth, good size, cleans teeth and makes them whiter

Nice product, ok value. I wasn’t blown away by the whitening powers but it wasn’t bad. My husband’s teeth have some small stains due to smoking and drinking a lot of pepsi and this toothpaste wasn’t an effective stain remover for more tough stains but it does whiten white teeth slightly. Doesn’t taste horrible as some whitening brands can do.

Brilliant, best ever used. Can see the difference. Well worth the price

I must say I haven't noticed any difference at all, after using for over 4 weeks, in the colour of my teeth. They do feel very clean afterwards, but that can be said from all of the regular toothpastes I've used.The taste is lovely, though, and I shall continue using it just for that reason .

I was skeptical at first and didn't believe that this toothpaste would really give a better whitening effect than others, but I was really surprised - it had a better effect! I saw the difference (not a miracle). You just have to follow the instructions. And the taste is different - very mild, pleasant.

Great toothpaste best one I've used.

It does not work in a day or two days, however with regular use it does remove stains that other toothpastes have failed to do. For this reason I will carry on using it. Your mouth feels really clean after using it..if your teeth are not naturally white then this will not work but to be honest most toothpastes won’t work as they claim.