Chefmaster Liqua-Gel Food Color, 10.5-Ounce, Bright Red

Bought this for making red velvet. It works very well, a little goes a long way. Just be aware it can make your poop red.

I would give it zero stars if it allowed me. We ordered the red, blue and the green and we were to be using this for a gingerbread cookie decorating family event and the dyes were so bitter, they spoiled my entire tub of butter cream and now I get on here and it say this item can't be returned and we had to go out and purchase new butter cream and different food coloring. This product is horrible, the red is horrible, bitter and just bad.

As described, super red, no taste and high quality.

First time buying this brand. Went to use it for Christmas (first time) and it was bad. Ruined my cookies as I didn’t know until someone brought it to my attention. Made frosting taste spoiled. Just the red coloring. My other brand used was fine.

Not sure if I received a bad batch, but this gel has a HORRIBLE bitter taste. It ruined my red velvet chocolate chip cake. I'm so disappointed. Color is lovely but taste is not. Will go back to the Wilton brand.