How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity

Book is a steal at this price for the value it provides. Provides clear directions for a step by step process through branding. There are even references to additional resources to go deeper on certain topics through the authors agency website.Absolutely love the book, read it in less than a week with a busy schedule. Using it to make changes to my own branding process.

Perfect read for me as my company launches a new product offering. Great, actionable content we can apply to building this from the ground up while also refining where we need in our current company to be a stronger brand.

The book is a preventative method of setting your brand foundations in the right manner. If you are looking for A -Z steps on how to launch your brand so you don't waste a lot of marketing dollars. The book provides not only steps but practical examples of how the framework applies in those context. As a brand strategist, I found this book very helpful and applying even in my own business to gain more clarity on the direction of my brand!

Really enjoyed this book. Incredible practical and thorough and any business would find it helpful in thinking of all the elements relating to their branding.

Detailed, accessible, actionable. If you're new to branding or need a book to recommend to someone who is, look no further. A quick read that yields plenty of homework!

I like the many point needed to keep in the forefront of you mind like what you are trying to convey with your business, where to look to make sure your chosen name has not been taken by a business with the same product, and making sure your name is patented and/or trademarked.

For the areas addressed, this book is solid. Brand design, targeting, naming, touch points, and web design. I would like to have seen more on PR campaigns, how to get influencers to test your brand, etc. But I think the author's consultancy doesn't focus on these things, so maybe it's reasonable that the book doesn't either.

Excellent content and idea driven presentation. Provided many ways to assess whether a logo is attractive, and what may make impressions with a buyer. I learned a lot from this.

It's a copy and paste of different books on branding. It doesn't really show a useful process to build a brand. Very fluffy

Very informative and is dedicated to those who are truthful about launching your own brand

What an awesome book!I'm currently trying to gain knowledge in the field of brand and brand strategy and have read plenty of brand related books throughout the last year. At some moment, I got to the point where most things I read were merely repetition and I realized I didn't progress anymore. After switching to YouTube and Podcasts to learn more, I stumbled upon an Interview between Chris Do of "The Futur" and Fabian Geyrhalter. Fabian seemed to be an extremely interesting person and what he was talking about was so to the point, that I just had to dig for more information. When I found out that he already wrote two books, it was a no brainer for me to immediately see for myself what he wrote about. And I can honestly say that it's everything most other books are lacking: straight to the point informative, a great, applicable framework for building a brand, and well researched information paired with his own experience in the field. I can totally say that I got a lot of value out of the book and it serves me now, as my go to branding guide for becoming a brand strategist myself.Thanks for inspiring a young student on his way to becoming a branding expert!PS: I already bought his second book and am a fan and follower of his podcast "Hitting the mark".

Do you want to create a brand? Consult this book! Then you will KNOW how to do it! That simple!Still better - take Fabian's next book - "The Brand Therapy Book" (May 2020) at the side together with it, and you are triggered and inspired to proceed. High five!

It is an excellent book. If you are either a marketer or just a regular Joe trying to learn about branding, this is for you.