Building Strong Brands Paperback – 29 April 2010

Easy to read useful book. Excellent comprehensive guidance, slightly out of date case studies do not matter, very well written, recommend!!!

Quite easy to read and very informative.

Perfect combination of all marketing related subjects!Good language very easy to understand and very enjoyable!I Would recommend it to everyone!

Very helpful for my study

I want to be clear, that while I have rated this only a 3/5 I think it is useful. Perhaps moreso for someone interested in marketing/branding history and theory rather than a practical tool for use now. For that there are better books.Which is a shame because Aacker is so strongly recommended in marketing academic circles.Which is probably the issue with this book. You don't need to read the tome to get the sense of its argument. Possibly a victim of its own success. Brand equity, its purpose and its measurement are known quantities. If you want to learn the framework Google it.If you want to read this as part of immersing yourself in the history of brand building, or learn some of the older-school use cases like Kodak and GE (which do have value in themselves) then go for it.If you want a more direct understanding of how to build/why not to break your brand. There are better works out there more relevant for the new channels and newer schools of thought around brand ownership.

Everything you need to know about building the brands

Great product and arrived on time, thank you!

This book clearly has a lot of value to give, and can be very helpful to dip in and out of as you need some direction and guidance when managing a brand. I disagree with the quote on the cover saying it's "very readable" though. It's very heavy going at times and can be difficult to digest when reading it for a long time! If you're looking for something more manageable, get "The Brand Gap" by Marty Neumeier - it's one of the clearest books on brand management you'll ever buy!