L'Oreal Feria Absolute Platinums Hair Color, Very Platinum

Malisimo, no va más allá de un peróxido, el cabello que ya estaba rubio lo vivo a dejar igual no más claro como indica....

Great product

Please read all: loves at the beginning and pro tips in the middle and cons/dislikes at the end. Thank you. *** very easy to use *** smells great, does not have an obxnious chemical smell *** Dyes your hair quickly *** worked very well to dye my hair even over non metallic brand splat ombre pink/violet ( I had that color at the top of my hair) and this brand and shade blue metallic at the bottom (the last picture shows how the color my hair was before it faded out to a gray washed out version of it hence gave me the desire to dye it this time all one color) I decided to color my entire head all in the same shade and it covered very well. } Even though it washes out a bit each time you wash it, I love that you can work in the yard or house and work up a sweat and the dye stays on your hair unlike other hair dyes where when you sweat it runs down your face and neck. You can get sweaty and not turn into smurfette with this brand. } This color and brand dyed my hair the exact color to the box color shades predicted. I've never before had hair color that matched the box but this did. } I have always hated having my hair a dark color but I love this dark color. Depending on the lighting my hair looks dark blue to violet and sometimes dark brown/black in some camera shots without the flash on it even looks normal dark brown to black. PRO TIPS: 1.} Cover your counter in old towels or piddle pads (does stain counters and showers and skin if not washed off asap) before starting to mix the hair dye. 2.} Use lotion> I used the dollar tree chamomile relaxing-sleep lotion. Apply around edges of your hair line widely/thick, apply on shoulders, chest. This hydrates your skin as a bonus but even better when you inevitably as we all do-> The ends of your hair that is coated in the dye touches other areas of your body by using the lotion then when you rinse your hair the lotion keeps it from dying your skin and face blue/ purple. If it does get on area without lotion on it quickly/asap wash with soap and water otherwise your skin will be purple/blue til it fades off. 3.}. Other people says this dyes your white showers I have learned this is true if you let the color sit and dry on your white or light colored showers/counters/walls but if you wash it with water and even use soap and rinse it very well before it dries it will not color or stain. 4.} I did have a few hair strand loss but not a lot. Use the conditioner the kit provides. It made my hair feel so healthy and soft. 5.} Make sure to massage the dye in and even comb through it with a non metal comb then massage in again. This helps to evenly coat each hair strand, and seems to help the dye to work or activate better, and you get a massage at the same time. THE CONS 1.} The permanent color does fade quickly to a washed out color that I absolutely hated. It does wash out a little bit each time you wash your hair. 2.} It will dye your white/light colored towels and will not come out. 3.} It does not color dark hair which is a huge bummer. I hate that. You must bleach your hair to blondest blonde possible before using this brand. It will work on light color hair just not dark hair. 5.} It will dye your skin and showers/counters if you do not heed my tips. 6.} Make sure each time you wash your hair after the initial dying process that you rinse your shower out very well. Over all I will buy this brand and color again.

I'm not one to bash products even if I have issues. The best way to help others make good online buying decisions, is to share relevant information. First, I'll tell you that I'm a former professional in the cosmetology industry, so I have more knowledge and skills than the average person. Since I'm no longer associated -- retired/live in a different state -- I don't have access to the professional outlets/products I am accustomed to. BUT I will say that in the non-pro market, you really can't beat L'Oreal! They make consistently good products and I hoped this one would work for me. I wanted to take my tinted RED hair -- at a 6-7 level, not dark, but vibrant redhead red -- to a pale blonde in order to let all the nice white/grey hair color grow out to it's natural state. I did not want to cut my hair extremely short deal with horrible outgrowth! (My hair is shoulder length.) I thought this product might do the trick since I've never had issues with my hair lightening procedures in the past -- there have been many over the years! I didn't want to buy a tub of hair bleach because I knew it would go to waste. And I wasn't expecting it to come out as pale as the picture or color level. I just wanted a nice light(er) shade of blonde that I could live with until I decided how it was working with outgrowth. I was expecting this to be a long process. End result was streaky blonde that was REALLY brassy in spots and not acceptable for public view!!! Lesson learned, but for those of you who are NOT starting with tinted RED hair, this product might do well for you, depending on what you want for an end result. I am NOT saying it is a bad product -- just not for redheads wanting to be blonde. My hair was left in good condition, but I opted to wait a week to give it a rest before I proceeded with a bleaching session. The contents of this product seemed geared to having a good outcome and equipping the user with everything necessary. Instructions were fine and clear. Just don't start with RED HAIR😃😂😃

this is my favorite the color is just perfect and it doesn't damage my hair like previous colors did