Marketing Management and Strategy Paperback – 6 April 2006

Perfect!

Bought for a course in marketing. OK and would buy again if needed

Been using this book for new team members (and myself) for 25 years and it remains as comprehensive and up to date now as it was then. Simply the best marketing text book that exists.

It is the book which i want to buy, but the shipment fee is so expensive, the real fee is $5, i don't know why it was charged $30.

great materials for understanding how business works and how marketing helps! Strongly recommended if you study marketing or MBA. A lot of details with practices.