Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

A really good book, nothing inspirational or new in terms of the fundamentals and underlying approach of the piece however, what is new is the methodology of idea production, tracking and development.The online toolkit (which you get a lite version of free after purchasing the book) has some really useful stuff in it and I would encourage any purchaser to use this as well in conjunction with the book as it really enhances your learning trajectory.The book itself is short on words and big on ideas. As they say - a picture is worth 1000 words and a lot of the time you're reading something, with the visuals and the guides online new ideas pop into your head as you're reading. I'd encourage all purchasers to sit there with a big pad whilst reading as you're likely to get at least 40 new ideas for your company whilst going through it.I wouldn't advocate a complete adoption of all the suggestions in the book, some of them are very American and wouldn't go down with a British audience or workforce, but there is a tonne of good stuff there. The Stanford 2016 reading list highlights yet another blinder!4/5 - brilliant book, well worth a read.

I brought the original book called "business model canvas" and i have used the book in my own business and for client businesses.This book in particular narrow down on the value proposition and how to test the products / service against client needs. I did a brief workshop to test out the client pains against the value proposition and the results were very interesting. It gives you food for thought and also gives you scope to test, review, pivot, improve and grow your proposition.A CD is also available to help guide you thought all the steps.I would recommend this book to anyone that has an interest in improving, testing their product and service lines. Even more valuable if you are starting up from scratch!

This book is almost unreadable! It's full of nonsensical jargon and waffle.It's not worthy of a space on my bookshelf and I'd feel guilty if I sold it so, it's on it's way into the bin. Maybe the recycling centre can turn it into something useful.

This book is overrated. The "Business Model Generation" is good and useful, though too expensive for the real content which is the schematic itself.This Value Proposition Design is a good example of how to sell more to the same customer.Value Proposition Design gets only 3 stars because :* For experienced people it is a good recap and a nice refresher. But it is too expensive and has too many useless drawings. The format is not handy at all.* For people with no experience it does not explain enough.Hence my 3 stars: ok, but overrated

A lot of this is just freely available on the web somewhere or via Twitter, unfortunately. The graphics are probably more appealing than the content, it's cleverly pieced together and everything but fairly straight forward, vague, generic thinking to be honest. Certainly nowhere near as precise as some of the blogs you'll find out there via seasoned startup CEO's and heads of departments that are sharing strong acumen in specific fields. A useful resource you can use across varying departments, include in internal training/appraisal or have graduates/interns read when joining a company.

Written and formatted like a marketing bed time story. Has basic diagrams to fill out, explains principles badly if at all. Condescendingly maps out the user of the book in one of their exercises. Favourite quote:"Ask yourself "why" several times until you really understand Your customers jobs to be done."And favourite activity:Draw out ideas on napkins.

I’m sure this book is great, but it’s bloody heavy and an awkward shape (landscape). After about 5 minutes I have cramp in my hands. The content is also randomly spread across pages and not especially well structured.

not a business person so gave me a few tools to start to work out what i needed to do