Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?

It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?

I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again. For best results with any home hair color: First, wash and deep condition your hair a couple of days prior to coloring. Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair. After coloring wash your hair only in cool to lukewarm water. Don’t use hot water! Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color. Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

Why won’t it allow me to buy more than two boxes? My hair extremely long and thick, I always need 4 boxes when dying my hair.

Don't know, but you don't need to put the product on all of you hair each time you color your hair. I have long hair and only put it on the root area and occasionally work it down some what. You are wasting money if you buy 4 boxes each time you color!

What do you think the Champagne Blonde would do to someone with medium light red color?

Ok, I know I'm a little late in the game here, so for anyone who's reading this, PLEASE don't listen to Amanda (who responded a while ago to this question.) I don't know where she got her cosmetology license or how long it's been since she got it, but...wow. First, blonde hair dye kits WILL lighten your hair. You absolutely don't need to bleach unless you want to lift your hair more than 2 or 3 levels. Permanent hair dye has come a long way and hydrogen peroxide isn't needed in all blonde hair dye kits. There are other chemicals in these kits that lighten hair. ~Ammonia compounds swell the hair shaft, allowing it to open so the dye gets into the cuticle (permanent hair dyes are NOT deposit only, despite what Amanda said) ~Oxidative compounds, (such and organic and inorganic alkali metal salts) ~ ...and a whole slew of other chemical compounds that will allow the mixture to penetrate the hair shaft, lighten hair and deposit the color to the inner layer of the hair. Also, the kits(for blonde) always come with a 20 volume developer. All developer has hydrogen peroxide (HP) in it. 10 volume = 3% HP 20 volume = 6% HP 30 volume = 9% HP The higher the volume, the higher the lift. If your hair is medium/light red and you want your hair to look like the color on the Champagne Blonde box, you might consider using a 30 volume developer instead of the 20 volume in the box. Using 30 volume requires frequent checking the hair while it's processing to make sure it's not getting too light, but, from my three decades of experience dyeing my own hair from dark blonde with reddish undertones/level 6-7 to a level 8-9 ash blonde using 30 volume ~always~ results in my hair turning out pretty damn close to the color on the box. You can order 30 volume developer from Sally Beauty online and it's cheap...like $6 to $10 bucks. Take the bottle of 20 volume developer out of the box, draw a line that shows how much developer is in it, pour out the 20 volume then refill the bottle up to the line you drew with 30 volume. Two days after coloring, apply a protein conditioning mask to your hair because any time you lighten your hair, your hair gets a little pissed off and needs some extra care. Anyway, I hope that helps.

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Reviews

K**I

Love the color

Love this color and it is getting more difficult to find. Color does NOT fade quickly. The shimmer makes the gray hair blend naturally.

3.02.2026

J**S

Love the color.

Made my hair more purple than I expected but I still love it . Unfortunately it doesn’t last very long, but does fade very nicely. Toward the end it looks blonde with pinkish highlights. Got lots of compliments.

9.11.2024

L**G

Happy Happy!

Not an easy color to find. Delivery was well packaged and super speedy. Thank you so much... I will be back!

24.01.2026

K**E

No good

I have used this color in the past and it was beautiful but this time it turned out a weird light color and it lightened my natural color. Normally it darkens my color. Also it only lasted like 2 days.

13.01.2026

A**A

Great Color - Fades Fast

If you read the reviews for this color they will warn you it fades fast- and they're right! While me color came out almost identical to the box, which I loved, it began fading within 8 days. Even with continuous use of color protecting shampoos/conditioners, by 18 the original color had completely faded. At least for me when it faded it was almost a pale pinkish blonde and since I have red undertones it works! I don't mind the faded variant. BE WARNED if your skin tone does not work well with pinks or reds you may want to look for a smokey variety of this color

15.11.2024

A**A

Bello tinte rojo es diferente y muy agradable hace un estilo mágico todos tienen q ver con el

6.03.2026

C**E

Not the color that's advertised!

The dye definitely is NOT dusty pink. While I love the color it is, it is far from dusty pink. It is very vibrant and beautiful and was super easy to work. Fumes were horrid tho, burned the hell out of my eyes while I was doing certain parts of my hair. I'm extremely disappointed in the turnout color not being what was advertised.

9.04.2025

S**M

Love dusty mauve!!!!

This color is my absolute favorite. I purchased dusty mauve. Didn’t want my whole head one color, so first I did a blonde balayage and lightened my ends to about a level eight then I took the color and first applied it to my roots and brushed it through to my ends, and let it sit for about 35 minutes. I lightly shampooed so that it wasn’t as vibrant and was trying to achieve more of a muted tone. I love the blend and the color contrast definitely would recommend. Blurred out my face cause I didn’t have makeup on lol

22.07.2025

B**D

I will definitely will love to buy this again too bad is out stock hopefully they will restock again 🙏

13.05.2023

H**R

One of my favorite colors ever! Don't let the picture on the box fool you. If you're naturally a Dark Blonde, you get a beautiful vibrant shiny shade of teal. My local stores haven't had this in stock for quite some time so happy to find it online and at a lower cost.

18.01.2021

H**L

Be very careful with this dye. I’m highly competent, knowledgeable and experienced with both professional dyes and drugstore boxed dyes (my mom was a professional and taught me how to use the pro brands but I’ve been using boxed dyes in a pinch for years now) and even with a careful/skilled hand this dye turned my lighter ends (which were more damaged/open) black which I now have to correct. It’s a nice idea to get this shade from a boxed dye but I would stick to a salon/professional brand to achieve this colour.

18.12.2019

B**.

It came out green.

13.12.2018

ASIN	B0751ML12H
ASIN	B0751ML12H
Best Sellers Rank	#79,145 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #636 in Hair Color
Brand Name	L'Oreal Paris
Color	721 Dusty Mauve
Container Type	Tube
Customer Reviews	4.2 4.2 out of 5 stars (951)
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Kit
Item Weight	200 Grams
Item model number	071249359877
Manufacturer	L'Oreal Paris Hair Color
Manufacturer	L'Oreal Paris Hair Color
Material Features	Hair Strengthening
Material Type Free	Gluten Free
Number of Items	1
Product Benefits	Hair Coloring and Conditioning
Product Dimensions	2.75 x 3.5 x 6.5 inches; 7.05 ounces
UPC	071249359877
UPC	071249359877
Unit Count	1 Count

Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit

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