Digital Marketing Fd (For Dummies (Business & Personal Finance)) Paperback – 6 Jan. 2017

I thought this book might not be useful, BUT... as coach wooden always preached and practiced with the Chicago bulls: the basics are key.And this book makes sure you are not forgetting (and you definitely you forgetting) at least some of the key fundamentals.Highly recommended.Tim

I bought this in preparation for a new job and it did not disappoint!Extremely user friendly, it is written in a clear way covering all the basics of digital marketing in a relatable format.It’s broken down into chunks that will make it easy to dip in and out of so I’ll definitely be taking it into the office!If you are just starting out in digital marketing or need a refresher, this book is 100% a must!

First of all, I love the content. The content is worth 5 stars.The book starts with customer avatars, something that's often overlooked in online marketing. I think some marketing consultants believe that you can find anyone online, so you don't need one. Digital Marketing for Dummies starts with this, and then builds upon on it. In each section you're walked through what to do, why you need to do it and the all in important how. It's a lot to digest, but that's modern marketing. It's not a quick fix, and never has been. This book will take you through the fundamentals and if you implement them you WILL get results.I'm giving the book 4 because Wiley have been cheapskates on the quality of the paper. I *know* it's a Dummies Guide, and this is their brand, but the poor feel of the book itself spoils the reading experience, and diminishes the impact of the content from Henneberry and Deiss. The Kindle version may lend to a better reading experience.The Digital Marketer experience is far superior to the physical quality of the book. Don't let it put you off of exploring more of the Digital Marketer content.

A really great book on digital marketing and how powerful it is for business. This covers the whole spectrum of marketing aspects in the digital age and highly recommend to anyone who either has no idea about internet marketing for businesses or who does know about it, but this re-affirms and introduces some golden nuggets into optimizing things better and looking deeply at the ROI of marketing.

The content is excellent but the quality of the book itself is poor - this is not a brand new book. The front cover has been bent back (the cover has cracked) and there are many dents, scratches and marks on the cover. First time I have been unimpressed with an Amazon purchase.

I really liked this book as I am new to Digital Marketing. Not only does it outline the main components of Digital Marketing but uses real life examples which I can relate to. I highly recommend for anyone who is new to Digital Marketing!

Book arrived before the estimated delivery date , recommend this book for snybody darting out in Digital Marketing weather to start a new career or to help you own Business grow!

Although its quite a big book, it's not specific enough if you actually want to do what it talks about