PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments

Love how it actually brightens dyed hair

very good shampoo to neutralise yellow and orange shades, but use glowes for application / your hands may turn purple

Really good purple shampoo, take away brassiness. Will say it does make my hair feel a bit coarse so I always follow it up with a hair mask when I use it.

Great value for money. Does what it should. Would recommend.

Really good product, gave me the colour I wanted, would buy again

Not the best at keeping the few streaks of blond I have toned down but it's ok and value for money if your on a budget

When i first bought this i couldn't find any reviews about it working on naturally blonde hair. When i was younger my hair was basically white, naturally. Now in wintertime and it hasn't been getting a lot of sun, my hair has turned darker and a more dirty blonde shade. I really wanted my light blonde hair back and decided to take the risk and try this even though it says 'for grey or platinum blonde hair'(guessing platinum blonde means dyed hair) on the bottle. After washing my hair with my normal shampoo, i lathered the very purple and nice grape smelling product into my hair. Thinking my hair needs to be a lot lighter i let it sit in my hair for at least 10 minutes even though the bottle says 5. When rinsing, all the bath water was purple but i had no problem thoroughly rinsing my hair. Last i used my usual conditioner and let my hair dry. When the ends were drying i could already see how my they reflected the sun and i was absolutely amazed. After all my hair was dry i could see how much it had helped and my hair was already a couple of shades lighter. Of course it will never lighten my hair as much as the sun does, but that isn't the point. The point is i am very satisfied with this product and my hair is just as soft and voluminous as it was before. I want to recommend this product to anyone with naturally blonde hair. I can't say much for the dyed blondes out there or people with grey or silver hair as i obviously can't try it out for you.

This purple shampoo works well and tones down brassiness and leaves hair looking fresh and bright. Plus, it smells great and doesn’t dry out hair! Can’t say it’s the best but is a good one.