The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

It is no surprise that David Aaker inspires his readers to do more than just run a successful business. He shows definitively how creating and supporting social impact programs will benefit both a business and the society as a whole. Great information!

Great job tying in relatable stories throughout the book.

Professor Aaker is a legend in the branding world! One of his best books yet!

I enjoy the insights of the book, but I've been distracted so many times by recurring grammatical errors. It's to the point where I became hyperaware at the rate they were appearing and wondered if I just happened to get a one-off copy of an early draft. Hope it's not the case for others, but felt the need to post a review as a warning...