Email Is Not Dead

Karly is an absolute genius when it comes to all things lifecycle marketing and eCommerce. This book is full of actionable insights (like checklists), thorough industry research, anecdotes from industry titans, and even an overarching narrative.Must read for anyone looking to level up or wanting to hear from someone who knows her stuff.

I was not prepared for how much actionable advice and in-depth expertise was in this book. And YOU will not be disappointed!!For someone up-to-now disconnected from email marketing, you’d be forgiven for missing the tongue in cheek connection between the title and the contents, because Karly not only paints a vivid picture of a marketing channel very much alive, but leaves an intricate roadmap to injecting 500cc of adrenaline into any size company.Not one word in this book is filler. Cover to cover, this is jam-packed with everything you need to knowing about launching, optimizing, and rapidly accelerating the success of your email marketing. The combination of meticulous detail and straightforward explanation make this accessible, actionable, and indispensable for beginners and experts alike. And even if you ARE already a pro, the mastery on display plus countless industry insights and pro tips riddled throughout will earn this book a prominent position on your bookshelf. I’ve read dozens of marketing books and this is likely to be THE MOST immediately impactful for anyone in ecommerce. The checklists alone make this book worth every penny. It’s a MAGNIFICENT guide that every email marketer should keep at their fingertips.It’s also incredibly fresh — from the very first words Karly infuses her unique personality and innate desire to truly help you achieve success. AND she includes a level of personal accessibility that I’ve never seen from any other author. At once educational and enchanting — the preface is unexpectedly raw — you’ll find this an EXTRAORDINARY dive into the world of email from an extremely impressive YOUNG WOMAN!

As a digital marketer, I did not know how much I was dropping the ball regarding e-mail marketing. I received my money's worth of valuable information within the first few chapters of this book. I will never look at e-mail the same way again.

It's not very often that I find a non-fiction book that I can read in one sitting, but that's exactly what I did with this book. Clear, concise, and, most of all, practical. If you're looking for a comprehensive overview of the ins and outs of email marketing, this is about as good as it gets. I have no doubt that I'll be reading and referencing it in the future. There are countless online courses that will charge upwards of two grand for the same information that's provided in this book. Truly a must-have.

I heard Karly on the DTC podcast and needed to buy this book. I bought it twice – one was lost in the mail. and my god is it worth it. It's THE bible on email marketing!