Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions

This book is very clear when it comes to food manufacturers and on how to eat responsibly. Food makers are into profits and they will give us what we want even if it is detrimental to our health. They give you taste, convenience, low price and variety but hook you on craving empty calorie foods. This means that you will not feel full after eating and want more food more often. The body is not fooled by appearances. We may feel content but if the nutrition is not there, hunger will come back sooner and eating more of the same foods will not fix the nutrition deficit. The food manufacturers are just giving us what we want, it is up to us to eat differently by being aware of what the rules of the game are. They will adapt by creating healthier products. This book unmasks their tricks and explained how to be better prepared when we go to the supermarket. I found it very practical and a complement to the author's book "Salt Sugar and Fat". The latter is very well researched but takes time to read, while this one is much more practical and takes a lot less time to absorb. Both are very worthwhile.

While the beginning is slow, persevering paid off. Many of the points made are explained well & support the suspicions I’ve had about the food industry for a long time.

I felt that this book was not a vicious attack on the food industry but more a peek at what companies will do to increase sales. There is a fine line between what food products are killing us for some CEO to buy another yacht or heathy products that are non addicting but have lower sales rate.In reality, most companies develop new methods to attract and hook customers. Movies, cars, clothing and processed food use the same techniques; however, a crappy movie may not give you obesity, heart disease or shorten your life.Being aware of what you consume and why, is the take away lesson in this book. Good author.

HOOKEDFood, Free Will, and How the Food Giants exploit our AddictionsMICHAEL MOSSReview by Author Roy MurryHOOKED is an explosive read that will have your brain spinning. There are no conclusions into why humans are addicted to food, alcohol, or drugs, only expert opinions.Mr. Moss gives an excellent case that the major food producers manipulate their products' formulas to control human consumption and sales. However, the center of human addictions to food cannot ultimately indict them.As he notes, paraphrased: Humans have been unwitting conspirators in letting them exploit all the ways that we're drawn to their food. We have a choice as to what we eat, whether it's processed food, i.e., a jar of spaghetti sauce, or cooking it from scratch, as I do.Mr. Moss cites the use of price, ease of purchase, taste (Salt, Sugar, and Fat) are the ways major food producers control human eating habits. They spend millions to perfect that marketing program to keep humans HOOKED on their product lines.His case is solid but does not convict those manipulators, in my opinion. HOOKED is full of opinions, as with what you put in your mouth.HOOKED is a book for THE INQUISITIVE MIND. It is an excellent read that the reader will use and think about it for days.

This is a fine enough book but it doesn't go into a study of addictions to food but more talks about it. A disturbing part of the book is chapter 4 where the author takes a dimwitted departure down the rabbit hole of the 'poof there it is theory', better known as the theory of evolution. This is a ridiculous departure and totally unnecessary for the purposes of this book. It could have been written without the authors conjuring of stories about chimps who learned to stand upright to see over grass for better food. (What did they do before they could stand up to avoid starvation? Order pizza?). His glossing over science and blaming our eating habits on evolution and the species quest for a bigger brain is bizarre. It was like watching the news or an episode of Lance Lot Link. Very disappointed in that part of the book, but aside from chapter 4 it is an easy read and you will learn something about the food industry and how they make us crave food, especially fast food. However the chaperone evolution was ridiculous and if you want a serious discussion about the silliness of evolution from a non-religious person, I would read David Berlinski.

I seriously couldn’t put this book down. I would recommend this book to anyone learning more about processed foods!

This is an excellent book for clients to read. Like a coffee table book, someone can see the title in my waiting room and ask me about it. I suggest it for anyone who is trying to understand the motivation behind 'value added' consumption. I love that this book exists for those of us who preach health and why we suggest a constant watch over the products we choose to buy. Unless the consumer demands a better product, the corporation will not increase costs to make their product. A great find and happy to own this book.

In his first book Moss stuck to the facts. In this book he follows the same with the exception of his Darwinistic theory rants about our cravings and the reasons for them. Evolution is theory friends not fact. The book would be better without such nonsensical talk.

perfect

Fantastic!!!Thanks writer

This books picks up the thread left in his previous book and gives us an insight into how our own biology works against us." It is not that we have changed it's just that the food is changed by the companies ". And we are biologically drawn to food.A decent read but the quality of Indian edition book is not upto the mark. The paper quality is poor. Otherwise, a decent read.

Great food for thought! Although most of us know that the food industry studies human eating habits, many of us probably don’t know to what extent that happens. This book takes you into the labyrinth of how the industry hooks us and explains how it is up to us to take back our individual control over eating.

I gave this a 5* rating because it answered so many questions I had, I've been told so often food addiction isn't real just an excuse for being "weak willled" so it was refreshing to have scientific confirmation that like Ardi I'm driven to eat high calorie sweet foods, and that i just have to avoid temptation rather than trying to say no.