Maybelline Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Cool Ivory (Packaging May Vary)

Firstly, this doesn’t have much coverage when I applied the first layer. I was a bit disappointed because it practically didn't cover anything. However, I was pleasantly surprised that it’s ACTUALLY buildable and such a nice formula that the added layers don’t look excessively caked on. It looks natural, but you should definitely make sure you pick the best color match for you if you want to buy it for covering dark spots and redness. It will likely look amazing if you already have clear skin but want to even your skin out more. It could look nice for people that want a dewy look, but I don’t believe a matte look is suitable when using this concealer.

I like full coverage and this works well with my foundation. I use the maybelline fit matte also. Its a nice thick concealer. It dries quickly though so you have to work pretty fast to blend it in properly. It's easy to use and is a good product. The color matches up good with skin tone. Blends well with my other products. Its a nice quality for the price. The size of the tube is your standard size. Wish it was bigger though. Can't go wrong with this concealer! Buy it!

Great cover up that smooths into your skin! I was looking for something that blended well in my skin yet provided cover up for any blemishes too!It works well and I'd definitely recommend!

If I were to apply only one beauty product before leaving the house, it would be concealer. My undereyes and my eyelids are so prone to dark shadowy-ness that I swear it looks like I have a penchant for punching myself in the face as part of my morning routine. If I want to run down the street in the morning to grab a coffee, I either need to put on concealer or wear sunglasses, or I fear that small children will run away from me, screaming in terror, convinced that they just saw a real life zombie coming out of their local Starbucks.As a result of my unrelenting dark circles, concealer and I have a very intimate relationship. I swear that I have tried EVERY concealer and eye brightener that any magazine, beauty blog, or friend has ever recommended. YSL Touche Eclat, Laura Mercier Secret Camouflage, Lancome Effacernes, Benefit Boi-ing, Smashbox Photo Op, Bobbi Brown, Clinique, Tarte....okay, I'm going to stop naming concealers I've tried because this is actually getting really depressing and kind of shameful. The point is, out of ALL of the concealers I've tried, this Maybelline one is my favorite.I realize that my dedication to this concealer, out of all the concealers in the world, is kind of weird and random, but I freaking love this product and I've been using it for years now. Actually, I take that back. I kind of hate this product - I would love to not be shackled to my drug-addict-like attachment to concealer. And no, it doesn't work miracles, my eye circles are still the bane of my facial existence. (Yes, I know, my life is SO hard.) But regardless, this concealer is the best one I've got.Sometimes I'll get curious and try something else, but I always come back to this. It's not too sheer but not too thick, it's not sticky, and it doesn't crease (especially not if I set it with a tiny bit of Make Up For Ever HD Microfinish Powder). This concealer comes in many different shades (sometimes I go lighter or darker based on the time of year, or mix a pink-based hue with a yellow-based hue.) It lasts a really long time, it's inexpensive (especially if you buy it online), and it doesn't irritate my usually-sensitive skin.The wand applicator is great. I've found that most concealers that have a similar consistency to this one are packaged so that you have to click a button or knob on a pen-like contraption in order to dispense more of the product, and then oftentimes too much concealer blobs out at once and you end up wasting it (which is especially annoying when you are dealing with a very expensive concealer).Several of my friends have started using this concealer based on my rave reviews (and this is probably also a good indication that my dark circles do in fact look far less horrifying once I have applied this product).

I have this item in auto delivery, the best price in the market for a concealer, I interchange different shades according to the season, i really like this product.

This concealer has a lightweight, breathable formula that blends easily and doesn’t feel heavy on the skin. The coverage is medium, which works well for minor blemishes and dark circles, but it doesn’t fully cover more noticeable imperfections. It also tends to crease under the eyes if not set properly with powder. The shade range is good, but finding an exact match can be tricky. It’s a decent option for everyday use, especially for a natural look, but it may not be the best choice for those who need full coverage or long-lasting wear.

Full coverage , blends out evenly and smoothly and doesn’t crease quickly … I love it

I'm a mother of twins and this stuff is a must! It really works! I absolutely love how lightweight it is and the way the color matches my skin tone perfectly. It dries quick & applies with ease!