AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring

First off yes, you do need to purchase developer separately. It states very clearly in large enough size print that developer is needed and not included. That being said this is an excellent product. I was looking for a brown with some plum color. My hair is dark brown with red and blond highlights and some grays. While my initial intent didn't concern the gray I was happy in the end with the fact that my grays were covered. My hair looks fantastic. It looks dark brown in certain lighting but in florescent and outside lighting it looks plum brown which was the point. I'm happy with my purchase and this is the dye I will be buying from now on.

I love this brand, and that’s comin from a curly girl (2b-3a), but oh my gosh, it comes out DARK. I got 3NN and I was just wanting a dark brown but it’s basically black. At least it looks alright lol, but I would definitely do half the time instead of full.

As the title states; this is a great light ash blonde and covers up my silver (not grey, grey is dull mine shines like silver). It doesn't have a strong odor. I've been purchasing this brand for several years and have colored my dirty blonde for 30+ years after getting tired of the sun bleach blonde it gets every summer. I know color, basically they're all the basic same ingredients then companies add there own extras such as biotin etc. This brand keeps my hair in great condition, doesn't cause breakage or overly dry hair. That being said, I also don't do my ends every time, over process etc., and I regularly condition my hair. I also maintain the color. People complain about the color fading, unfortunately colored hair no matter the color requires maintenance, its just a fact and no fault of this brand. If you want to color your hair for whatever reason; it WILL require maintenance. If you don't want the hassle don't color it! People need to have realistic expectations and understand hair color is not a one and done. Everything, everyday life affects the outcome of how long your color will last and the shade outcome. This particular shade will eventually lose its a ash color turning a bit more golden/beige blonde due to washing my hair being out in the sun etc. even using a sulfate free shampoo so I, as anyone should maintain the beautiful color with a toner for maintaining that ash blonde color. Also, be aware not only do you have to do regular maintenance you also have to be aware: 1. Everyone's hair is different (same molecular structure) but different everyday factors, past treatments, environmental and personal care as well as texture. As such, 2. Not everyone will get the exact shade "as seen" in the pictures. Dark hair vs. a lighter hair to start out with and your processing now and prior, computer screens displaying colors slightly different etc. Don't expect your results to be exactly the same, especially if you're not familiar with this shade and/or color processing. So, yes I highly recommend this brand, especially if you have older, grey or silver cover up needs! Just be realistic in your particular outcome and that colored hair requires maintenance and you will like this hair color brand!

I have been getting my hair done at a salon for over 15 years. I have medium brown hair and when my roots start to grow in, I have a decent amount of gray hairs. Normally every three to four weeks, I go to the salon for a root touch up. Well, the last time I went, I was just not happy with the way my hair looked. So, I tried to lighten my hair a little with a common brand of box dye. The results were terrible, none of the grays were covered and my roots were much lighter than the rest of my hair, it really looked horrible. I waited about 2 to 3 weeks and then purchased this AGEbeautiful dye and a 20 volume developer. I had very little hopes on how my hair would end up! I mixed everything up and did my roots first then the rest of my hair, I waited the amount of time per the instructions, and then rinsed everything out. I could not believe the results! It was AMAZING. My hair was all one color and ALL of grays were completely covered! Not only did it look great, it literally looks like I sat in the salon for hours, and my hair looks silky and vibrant! The color is beautiful. I plan to use this to touch up my roots going forward and skip the salon unless I need a haircut. Trust me, purchase this and the 20 volume, you will not be dissapointed, it is not cheap box dye, it is definitely salon grade formula and it was the best decision I made. I will be a customer for life!

overpriced... results were no better than with the $8 tube of hair color that i get at the pharmacy.

No grays just blond. Thats good!🎯

This was the exact colour I wanted. Very happy.

Why sell something that you can’t use whithout the other bit! Who sells developer separate to hair color! Seriously. Talk about making life difficult ….

Ive been dying my hair for 30 years noth at home/salon. The older you get the harder it is to cover grey hair + the frequency gets shorter + shorter between dyes. Discovering Age Beautiful Hair Dye has been fantastic. OMG!! Permanent Hair Colour that stays its rich deep colour + doesnt wash out down the drain. doesn't start to fade after 1 week + lasts (me - might be different for ea user) 4-5 weeks depending on how much regrowth you are ok with. I have mid-long hair + got x3 "dyes" from 2 tubes. just ordered 3 more tunes. THE BEST DIY Hair Dye EVER. Thank You xx