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L'Oreal Paris

Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?

It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

Q: does this help cover grey?

It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?

I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde. I still really miss my auburn color!

Product ID: 2891796

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Details

Color
B61 Downtown
Package Information
Packet
Product Benefits
Hair Coloring
Brand
L'Oreal Paris
Item Form
Gel

⏳Long-lasting permanent color

✨Multi-faceted shimmer

🎨50+ bold shades

Frequently Bought Together

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6A Light Ash Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

Description

✨ Own your color, own the room.

FADE DEFYING FORMULA - Enjoy vibrant, long-lasting color that resists fading and keeps you looking fresh.
TREND FORWARD SHADES - Choose from 50+ edgy, fashion-inspired colors—no salon appointment needed.
CONDITION COLOR IN ONE - Power Shimmer Conditioner seals and smooths for a salon-quality finish at home.
SHIMMER THAT TURNS HEADS - Experience multi-dimensional shimmer that elevates your hair from ordinary to runway-ready.
CONFIDENCE IN EVERY STRAND - Permanent coverage that covers grays and boosts your bold, professional style.

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown delivers a high-lift cool brown shade with multi-tonal shimmer. This permanent hair dye kit features a fade-defying formula and Power Shimmer Conditioner for long-lasting, vibrant color and smooth, sealed strands. With over 50 bold shades inspired by cutting-edge fashion trends, it offers professional-quality results without the salon visit.

Have a Question? See What Others Asked

Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?

Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?

does this help cover grey?

I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?

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