

🔥 Turn heads with every highlight—Redefined brilliance in 30 minutes!
L'Oréal Technique HiColor Red HiLights delivers intense, permanent red highlights for dark hair without the need for bleach. Its rich, no-drip crème formula ensures precise application and quick 30-minute processing, leaving hair vibrant and healthy-looking. Highly rated and favored by professionals and enthusiasts alike, this product offers a bold, long-lasting color transformation that fits seamlessly into a busy lifestyle.







| ASIN | B003YHHV80 |
| ASIN | B003YHHV80 |
| Best Sellers Rank | #3,885 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #57 in Hair Color |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Magenta |
| Container Type | Bottle |
| Customer Reviews | 4.6 4.6 out of 5 stars (7,241) |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Is Discontinued By Manufacturer | Yes |
| Item Form | Liquid |
| Item model number | 5101 |
| Manufacturer | L'Oreal Technique |
| Manufacturer | L'Oreal Technique |
| Material Type Free | Fragrance Free |
| Number of Items | 1 |
| Product Benefits | Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. |
| Product Dimensions | 6.65 x 1.85 x 6.65 inches; 1.76 ounces |
| UPC | 657201051012 741655750956 |
| UPC | 657201051012 741655750956 |
| Unit Count | 1.2 Ounce |
K**R
You do not need bleachlifts level 4 and up with developer only. A great product
This highlift color is wonderful for red hilights . No bleach -it lifts and deposits with regular developer and lasts a long time . It leaves the hair in great condition .
A**N
Vibrant Red That Always Gets Compliments!
I wasn’t the one to pick this product, but I made the purchase for my wife, and I can confirm it works perfectly—she’s been using it for the last 6 years! She mixes the L'Oréal Technique HiColor Red HiLights with another color to create the most vibrant, stunning red tone that turns heads everywhere she goes. The color is bold, rich, and absolutely gorgeous. She gets compliments on her hair all the time, and I’ve included a picture of the final result so you can see just how amazing it looks. Happy wife, happy life, right? If you’re considering this product, I highly recommend it. It’s been a consistent winner in our household for years!
B**Y
Vibrant color exactly as described
This hair color is excellent. I applied it to dark hair and the red highlights turned out vibrant and true to the description. The color looks rich and even, and it gave my hair a beautiful finish without disappointment. Great option if you want noticeable red tones on dark hair.
M**S
The best way to make dark hair red!
If you have dark hair, this is the best product I have found for permanent red. It does fade a bit so it’s a good idea to use a shampoo/conditioner that has red in it throughout the week to keep the color fresh. If you use it for a while, it leaves the end of your hair damaged. I focus on just touching up the new growth every five weeks or so and try to keep it off the rest of my hair.
K**R
Beautiful red
I love how thegreedycatepillar dye doesn't stay stuck to my skin if I get it on my ears or anywhere else. My color came out perfectly.
S**B
Vibrant Color
I use this hair dye for the bottom of my hair only. The red is vibrant, but it really only last about 3 weeks, before fading. The salon dye would last about 5-6 weeks. It's not an issue to color more often, but i wish it would last a bit longer. Easy to apply. Strong smell. Use gloves and a smock.
G**E
Amazing product, I will definitely be buying more.
I’ve been dying my hair red for a long time and, am always trying different brands of red hair dye. This is the most vibrant and pigmented red hair color I’ve used. Your hair color ends up coming the same shade as advertised unlike, a lot of the other brands I’ve used before. Also I noticed It stays in your hair longer than other products I’ve used. All in all this is a phenomenal product!
Y**N
i will never use a different hair dye
ive been using this for a long time and let me tell you my bright red hair is always poppin I get compliments on it daily. genuinely my holy grail for hair dye im never using another one for my roots it lifts and colors PERFECTLY genuinely the best hair dye in the world if u wanna be a red hair girl u need to use this
H**Y
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
M**I
جميله افضل صبغه ما تنزل من الشعر بسرعه غير كذا ما احس انها خربت شعري لكن احس سببت له شوية جفاف
M**I
جميل جميل جميل جميلللل جداً شعري بني غامق ما تنفع عليه الصبغات الا مع سحب لكن هاذا جداً جميل بان اللون فيه غير كذا يطول على ما ينزل من الشعر العيب الوحيد هو اني اخطأت ورحت صبغت الصبغه وانا توي صابغه من شهر فا الشعر من فوق كان مره فاتح والي تحت اغمق بشوي
A**L
This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.
A**L
I recently purchased L’Oreal Excellence Hicolor, Red Magenta Highlights for my daughter. She wanted to dye sections of her hair in red, without having to bleach her hair first (she has very dark hair with 3B and 3C curls). This product was very easy to use and created deep red tones (as was desired) on dark hair. We will definitely be buying this product again. NOTE: while the instructions said to use a #40 volume developer we opted for a number 20 instead to avoid loosening the curls too much. Worked great!
Trustpilot
2 months ago
3 weeks ago