desertcart.in - Buy Global Brand Strategy: World-wise Marketing in the Age of Branding book online at best prices in India on desertcart.in. Read Global Brand Strategy: World-wise Marketing in the Age of Branding book reviews & author details and more at desertcart.in. Free delivery on qualified orders. Review: This is an essential read for anyone interested in building global brands. The author's approach is both analytical and practical, making it easy to understand the key concepts, challenges, and opportunities of creating and managing global brands. The book is well-researched and provides a wealth of case studies and real-world examples that help to bring the concepts to life. The author's perspective is very valuable, and the examples provided in the book are very useful to understand how global branding works. BTW, I had the pleasure of interviewing Jan on my podcast "On Branding Podcast", so if you want to get a preview of what's inside, I invite you to check that out. Overall, I highly recommend this book to any branding/marketing expert. Review: I like this book and very useful for undergraduate students
| Best Sellers Rank | #977,574 in Books ( See Top 100 in Books ) #448 in Commerce #470 in International Business (Books) #784 in Sales |
| Country of Origin | India |
| Customer Reviews | 4.3 4.3 out of 5 stars (24) |
| Dimensions | 14.8 x 2.01 x 21 cm |
| ISBN-10 | 1349956996 |
| ISBN-13 | 978-1349956999 |
| Importer | Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi - 110002 INDIA, Email – [email protected], Ph – 011-47320500 |
| Item Weight | 408 g |
| Language | English |
| Paperback | 319 pages |
| Publisher | Palgrave Macmillan; Softcover reprint of the original 1st ed. 2017 edition (12 July 2018); Springer Nature Customer Service Center GmbH; [email protected] |
A**K
This is an essential read for anyone interested in building global brands. The author's approach is both analytical and practical, making it easy to understand the key concepts, challenges, and opportunities of creating and managing global brands. The book is well-researched and provides a wealth of case studies and real-world examples that help to bring the concepts to life. The author's perspective is very valuable, and the examples provided in the book are very useful to understand how global branding works. BTW, I had the pleasure of interviewing Jan on my podcast "On Branding Podcast", so if you want to get a preview of what's inside, I invite you to check that out. Overall, I highly recommend this book to any branding/marketing expert.
Z**I
I like this book and very useful for undergraduate students
Trustpilot
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