Naturally FriendlyTM Fluoride Toothpaste Clinically Proven to Help Prevent Cavities + Strengthen Enamel Helps Polish Teeth + Freshen Breath ADA Accepted No preservatives, artificial sweeteners, triclosan or dyes. Beautiful. We had this wild idea: Let's make oral care that's safe, effective, delicious + beautiful. Finally, here it is. Hello, rockstar. Meet Your New Squeeze Say hello to our naturally friendlyTM anticavity toothpaste. Our original flavors, supermint, pink grapefruit mint and mojito mint, have earned the ADA seal and are clinically proven to help prevent cavities and strengthen enamel. They help to safely polish teeth with a gentle silica and freshen breath, but hold on, there's more. Our pastes are also free from preservatives, dyes, triclosan, microbeads and artificial sweeteners, and they rock xylitol and stevia. And wait for it, here's the best part: They taste freakin' awesome. We Had This Wild Idea Let's make oral care that's safe, effective, delicious and beautiful. And while we're at it, let's make it as natural as we can, and free from things like triclosan, dyes, and artificial sweeteners. We think it's time to think differently about what goes into (and out of) your mouth. We're just getting started, so say hello to hello, and choose friendly. The ADA Council on Scientific Affairs' Acceptance of Hello Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. Hello products are Leaping Bunny certified + vegan. Animal testing isn't friendly. Our toothpaste tubes are bpa-free + contain no phthalates. Bonus. 1-855-HI-HELLO Made in USA
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