Know What You're FOR: A Growth Strategy for Work, An Even Better Strategy for Life

What difference did you make today?Best quote, “Are we really FOR the community, or are we pretending to be?”Your answer to that question will help you decide if you’re ready to read this book. Reading it is easy, doing it will be hard. It’ll require thought, work, sacrifice, and honesty. And that’s just the starting point. But don’t worry, a 1 year old can do what Jeff talks about. They do it all the time. Oh, and so do leaders of billion dollar companies. Just sayin.I’ve read lots of books by people famous for building and leading businesses. If you’re reading this review, you probably have too. But in my experience, most never even touch on this principle, or certainly unpack it like Jeff has. This book inspires me. And it gives me hope.But don’t get me wrong. Those other books have lots to offer. But have you noticed they don’t offer everything. Well Jeff’s doesn’t either. Think of him and the other writers as specialists. And who do we go to to solve a problem no one else can? Yep, a specialist. What he’s found has turned organizations around and reignited passion and drive in staff. But it’s bigger than business and bucks. Communities are even changing.It seems like every four years or so I hear the term “Grass-roots movement”. Well I think the idea that Jeff explains is capable of that sort of positive impact. Only we don’t need a politician to promote it. In fact, I don’t think a politician can defeat it. This idea is individually owned and operated. No license required. No taxes to pay. When you wrap your head around the potential of this idea and start to apply it, I think you’ll see the potential before you.So here’s my advice: Read the book and while you do, ask yourself, “What if I did this?”, “What if my team did this?”, “What if we all began to do this?”Do you want to save your organization from decline? Do you want to reignite your team? Do you want to impact your community and customer’s lives. Read the book, do the work, make a difference.

You, as an individual, are your own brand. What do you WANT to be known for? What ARE you known for? How can you narrow that gap?The principles in Know What You’re FOR are applied to businesses, non-profits, and their owners and leaders. But they equally apply to parents, students, employees, volunteers and every person or organization that wants to have a positive impact on the world around them. Rather than trying to get people to be for us, the premise of this book is that people will naturally be for us when they realize that we are already for them.I have been lucky enough to get to see the powerful impact of FOR in my church and community from the front row, all fueled by knowing clearly what we want to be known FOR. And leadership who is constantly ensuring that we are known in our community for the things we want to be known for. This book breaks down the applications and details the way the principle can be employed with your customers, your team, your community, and yourself.The principle is very simple, but the application is very challenging. The tools and steps given in this book, plus the vivid and engaging examples of how its application has already positively impacted organizations using it, invite readers to take the challenge and experience the power of being FOR people in our own lives and organizations firsthand.

This book has completely BLOWN UP my 2020!! It brought meaning to my goals that reach way beyond me and my organization! This book is an easy read, with lots of contextual stories that validate his practical, yet seriously life-altering applications!Being a wife, mother of 4 (plus a bonus daughter), and Business Owner of 80+ team members, I usually have to pick a book that only hits one of these categories. However, Jeff’s book nails all three!! He really hones in on ‘What do you want to be known for (not against) and what ARE you known for?’ What kind of wife do I want to be? Mom? Business owner? Etc.One easy, yet extremely impactful idea is writing your team, spouse or anyone a note to say you are FOR them! I’ve committed to 5 a day! There’s a buzz going around my organization of who’s going to get the next note!Oh, and did I mention I fired my social media team and told them to read Jeff’s book?! Jeff shows you how to leverage social media to connect, change and actually be FOR your community! A thriving, cared for team and community equals a thriving, profitable business!I truly believe you will be able to retain and engage more team members and customers by going all in with Jeff’s FOR strategy!Don’t miss out and be staring 5 years down the road wishing life could be different! This is what you are looking for! Hold on tight! It’s an exciting journey of discovering all the things and ways you can be FOR others!

If you're looking for a reimagined way of marketing to the world, this is the book for you. The content of FOR by Jeff Henderson felt fresh, energized and new. Rather than continuing to market and reach a world with the same, tired-old techniques and messages, Jeff reimagines a new way.I'm a pastor, and so I'm reading this through the lens of reaching people with the message of Jesus. And what I loved the most was thinking how we can be FOR people, FOR the community, and FOR the world, rather than asking people to be FOR us/the church/Jesus. It's a way of going TO people rather than asking them to COME to us.Whether you're a business leader, a leader of a nonprofit, or a pastor, I strongly encourage you to read this book. Enjoy!

Having seen the FOR slogan around for a few years, it was great to finally hear the vision/heart behind it when listening to Jeff Henderson on the Carey Nieuwhoff podcast. Since then I’ve listened to as much as I can and now read this book to get a heart for how to implement the FOR mentality where ever possible. It’s a great challenge as this is a great book. I would have like to have heard more about how this has been implemented by Jeff’s church, but I appreciate the goal of the book was to inspire marketplace leaders a much as church leaders and that’s great.

I gave 5 stars because of the content, the style the book was wrote and because of the undeniable and power FOR message. Truly a must read for anyone who has a desire to create happy, loyal customer and grow a thriving organisation in business.

I love, love, love Jeff Henderson's book. In a world of marketing angles and manipulation, Jeff gets to the heart of, not only how to grow an effective business, but how to develop your business (church/non-for-profit) in a way that authentically adds value to people and your community. This book should be required reading for business programs across North America!

The book is well written, practical and engaging! Very good if you definitely need to close the gap between what you are known for and what you want to be known for.

I loved the practical and easy-to-follow approach. It was inspiring. I would recommend this to any business owner, even school principals.