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What would it mean for your coaching if you got right to the heart of the matter โ every time? You can. Learn rarely taught tips and concepts that will immediately elevate your coaching while avoiding the common pitfalls. New and experienced coaches alike will benefit greatly from the detailed strategies and wisdom shared from Marionโs years of experience. โ Cheryl Richardson, NYTimes Bestselling author of Take Time for Your Life Marion Franklin, the Coachโs Coach, has been training and mentoring coaches for more than 20 years. Every student she has mentored or taught who sought ACC, PCC, or MCC has gotten their credential using the material in this book designed for all levels of coaches. No matter where you are in your coaching journey, this book has something for you. This book is different because it: Includes brilliant tools for beginner-to-seasoned coaches Offers advanced techniques for developing powerful questions without any lists Provides principles of human behavior that help you quickly identify whatโs really going on Contains the 25 Themes that underlie every coaching situation and make coaching and questioning much simpler Shares a step-by-step, easy to follow, way to create a shift in perspective Presents 17 strategies that clients unknowingly use that actually work against, not for them Begin using even one or two of the concepts and principles in this book and notice your coaching immediately elevate to a new level. Your clients will notice the difference! You will experience this innovative approach to masterful coaching with two full laser-coaching sessions with commentary โ much like eavesdropping in on the mind of a master coach. Marion shares unprecedented concepts that will help new coaches and even the most experienced coaches gain new insights and ideas, including a deeper understanding of what they already know. Automatically improve your coaching by applying one rarely known principle. Never feel stuck around what question to ask. Feel more confident by quickly identifying whatโs really going on. Know exactly what to listen for in every conversation. Discover a simple โ2 inquiryโ approach that instantly enables you to deepen your curiosity. This book will not only boost your confidence and mastery as a coach, it will enable you to produce sustained results for your clients. I designed this book to not only show you what laser-focused coaching looks, sounds, and feels like, but to show you HOW TO coach for permanent, life-altering change. When using the Laser-Focused approach, youโll be able to: avoid getting seduced by the story ask questions that get right to the heart of the matter have the client do all of the summary know how to create the shift and what to do afterwards recognize the clientโs underlying pattern and know how to address it and so much more The HeART of Laser-Focused Coaching โโ A revolutionary, unprecedented approach makes coaching easier while also enhancing your ability to help clients create deep and profound change. Transform your coaching into something so powerful and life-changing that your coaching consistently flows and becomes effortless. Review: This book shares ow to be of deeper service to your clients - I highly recommend "The HeART of Laser-Focused Coaching" by Marion Franklin, and can say it has transformed my approach to coaching. This insightful book has not only helped me frame how to coach more effectively but has also encouraged me to explore the deeper meanings behind the issues my clients bring to our discussions. One of the key takeaways for me was the emphasis on cultivating a deep listening practice. Marion illustrates through examples how active listening can reveal underlying concerns and motivations, allowing for more impactful coaching conversations. Additionally, her frameworks for setting clear intentions have helped me see how to guide my clients toward actionable goals while remaining open to the unexpected insights that can typically arise during sessions. Marion Franklinโs thought leadership shines through every page. Her profound expertise and generous sharing of knowledge have been invaluable to me as I navigate the complexities of coaching. The exercises and reflective questions she includes have prompted me to consider my own coaching style and how I can better serve my clients. I highly recommend this book to anyone looking to deepen their coaching skills. Thank you, Marion Franklin, for your remarkable contribution to the coaching community! Review: How to be (and of help to) a human. - If creatures from outer space came upon this world and were handed a โGuide to Humansโ it would be this book. Since it would be nice for the world's population to have this kind of crucial knowledge, I implore as many people as possible to purchase this book for themselves or anyone they wish to enlighten to practical and pragmatic, yet wholly transformative information. For those professionals out there coaching clients, this book should be mandatory. An example of one of my favorite techniques in this book: The power of the short-format conversation. Most all emotions, confusion, and decision paralysis can be solved in very short order with the right listener. Iโve experienced major clarity in 30, 20, even 10 minutes with this specific body of work. Can you imagine this kind of power in your life? Acquiring this laser super power to sort through peopleโs irrelevant stories in order to mine life-changing golden nuggets is a skill worth more than $19.95 and the invested time spent reading this book. Apply her techniques - such as curiously questioning *why* someone is telling you a story vs the *what* of it, or, finding the profound underpinning of beliefs that show up in seemingly insignificant comments and details in conversation - to clients, to coworkers, friends, and family and watch your life simplify and find power. Author Marion Franklin spares us the 'expert, guru' talk usually associated with 'coachingโ. She plows through the nonsense of prescriptive advice-giving. Her approach to tearing off clients' blinders is gentle, wrought with genuine tough love, and mastery. She suffers no fools amongst the brain synapses that keep people stuck, and isn't afraid to wield her power of insight and spot-on line of questioning to help someone breakthrough to their goals. She teaches us precisely how to do this. A pioneer not only in laser coaching, Marion Franklin is held in high esteem by insiders, pillars of this industry, and amongst founders of early coaching methodology and standards. Relevant, effective, and untainted by the ebbs and flows of this industry's trends, she espouses the original essence of 1-on-1 guided self-inquiry. She offers access to a new level of awareness and simple techniques for moving people (and ourselves!) beyond challenges and into achieving goals. She shares with us her greatest hits: tried & true, timeless, and as universal as being human. Simple and essential is the work graciously given to us by the author, a true Master. And what important work it is.



| Best Sellers Rank | #57,610 in Books ( See Top 100 in Books ) #12 in Leadership Training #34 in Business Mentoring & Coaching (Books) #178 in Popular Psychology Counseling |
| Customer Reviews | 4.7 out of 5 stars 997 Reviews |
J**E
This book shares ow to be of deeper service to your clients
I highly recommend "The HeART of Laser-Focused Coaching" by Marion Franklin, and can say it has transformed my approach to coaching. This insightful book has not only helped me frame how to coach more effectively but has also encouraged me to explore the deeper meanings behind the issues my clients bring to our discussions. One of the key takeaways for me was the emphasis on cultivating a deep listening practice. Marion illustrates through examples how active listening can reveal underlying concerns and motivations, allowing for more impactful coaching conversations. Additionally, her frameworks for setting clear intentions have helped me see how to guide my clients toward actionable goals while remaining open to the unexpected insights that can typically arise during sessions. Marion Franklinโs thought leadership shines through every page. Her profound expertise and generous sharing of knowledge have been invaluable to me as I navigate the complexities of coaching. The exercises and reflective questions she includes have prompted me to consider my own coaching style and how I can better serve my clients. I highly recommend this book to anyone looking to deepen their coaching skills. Thank you, Marion Franklin, for your remarkable contribution to the coaching community!
M**N
How to be (and of help to) a human.
If creatures from outer space came upon this world and were handed a โGuide to Humansโ it would be this book. Since it would be nice for the world's population to have this kind of crucial knowledge, I implore as many people as possible to purchase this book for themselves or anyone they wish to enlighten to practical and pragmatic, yet wholly transformative information. For those professionals out there coaching clients, this book should be mandatory. An example of one of my favorite techniques in this book: The power of the short-format conversation. Most all emotions, confusion, and decision paralysis can be solved in very short order with the right listener. Iโve experienced major clarity in 30, 20, even 10 minutes with this specific body of work. Can you imagine this kind of power in your life? Acquiring this laser super power to sort through peopleโs irrelevant stories in order to mine life-changing golden nuggets is a skill worth more than $19.95 and the invested time spent reading this book. Apply her techniques - such as curiously questioning *why* someone is telling you a story vs the *what* of it, or, finding the profound underpinning of beliefs that show up in seemingly insignificant comments and details in conversation - to clients, to coworkers, friends, and family and watch your life simplify and find power. Author Marion Franklin spares us the 'expert, guru' talk usually associated with 'coachingโ. She plows through the nonsense of prescriptive advice-giving. Her approach to tearing off clients' blinders is gentle, wrought with genuine tough love, and mastery. She suffers no fools amongst the brain synapses that keep people stuck, and isn't afraid to wield her power of insight and spot-on line of questioning to help someone breakthrough to their goals. She teaches us precisely how to do this. A pioneer not only in laser coaching, Marion Franklin is held in high esteem by insiders, pillars of this industry, and amongst founders of early coaching methodology and standards. Relevant, effective, and untainted by the ebbs and flows of this industry's trends, she espouses the original essence of 1-on-1 guided self-inquiry. She offers access to a new level of awareness and simple techniques for moving people (and ourselves!) beyond challenges and into achieving goals. She shares with us her greatest hits: tried & true, timeless, and as universal as being human. Simple and essential is the work graciously given to us by the author, a true Master. And what important work it is.
L**N
The Bible for coaches
I bought the paperback from other online shop two years ago then the Kindle version. As a professional coach (PCC), I have been consistently practicing the Laser-focused Coaching approach for two years now. I've noticed that my coaching has gone much deeper than it was two years ago, and I have a much better idea of what is really going on in a coaching session. The Laser-focused coaching is universally effective, whether you're a new coach or an experienced coach, whatever niche you're in. It helps you as a coach to get to the root of your client's problem, without being trapped by their stories or situations. The 22 themes are truly valuable. I really appreciate Marion Franklin's generosity and wisdom in sharing them in the book. It came from her 28 years of coaching and teaching. Indeed, the client stories change but the themes never do. Understanding the themes and working on my own themes allow me to recognize my clients' themes and form a powerful question. Another great thing about this book is that Marion offers a lot of coaching conversation examples based on real coaching to illustrate every concept and technique. It not only helps me quickly understand the content, but only serves as useful reference for practice. I don't think other coaching books have such a great amount of real-life examples. Also, there are two full coaching conversation scripts in the book, together with Marion's thinking as she coached the clients. It's really valuable to know what's on an extraordinary MCC's mind while she coaches people. If your goal as a coach is to help your clients create permanent shift in their lives, this is a must buy!
Z**N
Great Coaching book!
This is gold! Why "only" 4? Because there is a section with the different "types" of issues that is underwritten. Deep topics not covered well. Sort of like the Readers Digest version of where people get stuck. Still, buy this. Read this. Use this in your own life if you're not a coach and in your practice if you are. My coaching skills jumped immeasurably quickly!
D**S
This is the Bible of coaching standards
The author is a master coach with years of experience. I highly recommend this book if you want to get coaching right the first time. I also highly recommend her audiobook, the authorโs tone makes the information penetrable.
N**N
The Absolute BEST Coaching Book Available
Marion's book is one of the greatest gifts to the coaching community, an invaluable resource, that if read and applied, WILL take you to a higher level of coaching and deeper level of being with clients. If you slow down and master the principles in Marion's book you'll be more effective at getting to the heart of the matter in a coaching conversation, quickly, helping to facilitate greater transformation in your clients. This book will fill in the many gaps that coach training schools often seem to leave students with, teaching you the core principles and fundamentals of GOOD, solid coaching. You'll learn how to truly listen to your clients, what to listen for, and from that place ask simple, powerful questions that create shifts in the client. You'll learn to see the big picture in midst of the conversation, how to flow with the client, and get straight to the heart of the issue/challenge that the client is facing. Marion's book goes FAR beyond what coach training schools teach to truly elevate your coaching to the highest level. You'll also have the opportunity to get in the mind of a master coach during a coaching session, as Marion presents two full coaching conversations in the book, as well as her thought process of why she did what she did, said what she said, asked what she asked. That, in itself, is extremely valuable. Bottomline: If you want to be a mediocre coach, there are plenty of other books out there for you. If you want to be a MASTERFUL coach, get THIS book, diligently study it, apply it, and you'll soon find yourself head and shoulders above your peers.
E**.
One of THE best coaching books out there!
Hats off to Marion! She has encapsulated her many years of experience and so much wisdom as a masterful coach and teacher into this one MUST-HAVE book. Any coach, new or experienced, will walk away with unique tips and approaches to get to the heart of the matter with their clients quicker. Thatโs Marionโs signature theme โ laser coaching. The book is easy to read and is structured for easy take-aways to try and practice. I pick it up often and find I can open to almost any page and get a helpful reminder or ideas on how to move a client forward. Marion even offers an approach to the initial conversation with a potential client, and verbatim coaching sessions where she reveals her thinking behind the questions she asks. I remember a very simple bit of advise from Marion at a conference where she was presenting โ simply ask more โwhat questions.โ (This is also in the book, of course.) I tried it and was amazed at the difference it made in my coaching. There are many more simple tips like that one in this book. Thanks to Marion for sharing. Very highly recommended!
N**.
Excellent resource for coaches or anyone who works with human beings
In my opinion, this book should be required reading for all coaches, HR managers and team leaders in any field. It covers important foundational topics like how to improve listening and questioning skills then goes into detail about the elements of a masterful coaching conversation. Through various examples, Marion shines the light on how all the pieces fit together to achieve amazing insight and transformational outcomes for our clients. One of my favorite things about this book and Marionโs style of teaching is her straightforward practical approach. There is no fluff here. Every point and example in this book is like a little golden nugget. You will not just get value from your first reading. As you really dig into the material and start putting it into practice, I believe you will find many layers of wisdom packed into each idea and technique. . The included index also makes this book the perfect resource to grab for quick answers to your coaching questions, so you will want to keep it close at hand. In full disclosure, it has been my privilege to have Marion Franklin at my side as my coach and mentor for almost a decade. The HeART of Laser-Focused Coaching encapsulates what she has taught for many years in her full coach training program. It truly reflects her dedication to excellence and her deep desire to help coaches at every level improve their skills and increase their confidence. Whether you are a complete novice or a coach with many years experience, I believe you will find this book to be immensely valuable.
L**O
Tres instructif
Approche differenciante du coaching classique et tres juste
M**I
Great Book
I recommended this book and to develop your coaching approach this will be a good fit
V**O
MUST READ
There's many books on Coaching out there (Coaching for Performance, The Extraordinary Coach, The Coaching Habit...) They are all great books, but this one really takes the cake! While othe othersbare more methodological, this one takes Coaching from a science to art - it goes deeper into what makes Coaching REALLY effective and calls out the mistakes that all wannabe coaches make, including how not to repeat them. This is a book I will come back to!
S**N
A great read of a book on focused coaching
I like this book on laser focus coaching where focus is the key skill to achieving your goal objectives. The book is well structured and well laid out for easy reading. At the end of each chapters there is a questions bank to do for your personal journal. Overall a great read of a book and highly recommended. Best wishes Sean
B**L
A gem
It added much to my coaching. I see almost instant results. It felt like distilled learnings from Marionโs decades of coaching. A gem!
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