American Trademark Designs (Dover Pictorial Archive S)

As a designer, how many really great logo books have you found over the years? My guess is next to none. What makes this book so great is that you can visually see the evolution of visual identities. The true power of design come across when you see logos that have stood the test of time, or my favorite - when you notice how people have recycled the same ideas and passed them off as original designs thinking that nobody would ever notice. I use this book in all of the classes I teach because I think it's a great example of when design was exemplary and had thought behind it. Of course many are dated but that just adds to the interest behind the evolution of our culture. Bonus: no gradations, transparencies, or faux-three dimensional globes within. Maybe some "branding" firms should pick this up and study what good design truly was - a solid identity and the ingenuity of how to market it. There was no "branding."

I purchased this book because I love the look and style of classic logos, and I also wanted this to use as inspiration for my own design work. This is the perfect book to flip through before designing a new logo.

I'm a designer and exploring in brand identity/logo design, this book is very helpful and I love it. Great for inspirations outside of what you see on sites. Though the book is a little big and doesn't fit in my bookshelf vertically.Great for budget logo designs book, comparing to these ~$100 hardcover *huge* books!

Bear in mind this book is in black and white, but it is a good reference for logo designers and it is cheap! There isn't much commentary, but you are told who did each of the designs.

Great source of images for the library if you are a designer or media teacher

Awesome reference guide with hundreds of examples to leaf through.

My father did a lot of corporate identities back in the 1960's so I bought this book just to see if any of his trademarks might have found their way into this book.None of them did, but I showed this book to my father and he really liked it, so I gave it to him.

Excellent product

Excellent book, tons of old designs. It's bold, it's gorgeous!

The book content is a little bit too old and the description of the logos is hard to read, you should go for another one even if you have to pay a little bit more for it.

If you are into logo design this is a neat book. The logos are in main focus with a short describing text.Funny to recognise some that are still in use today.Be aware that the book in printed in black only.

El libro es una pasada, tiene algunas marcas que son pura fantasía.Me llegó en la fecha esperada.

Etwas lieblos abgedruckte Trademarks, bei denen man die Interessantesten bereits kennt.Zusätzlich sind Papier und Druck des Buches eher mangelhaft.