Noughty KMI Brands Ltd Purple Reign Conditioner

I didn't see any purple in my silver grey hair. It did tone down, eliminate yellow. I don't use it every day. Made my hair darker.

Love this shampoo - I was looking for a vegan product without nasty chemicals and found this, with the added bonus that it gives my grey hair a nice tone to it. Everyone has been asking me what I’m using. I only use this once a week, (I use another non-chemical organic shampoo the rest of the time) and I leave this on for 3 minutes. The shampoo is a great consistency and a little goes a long way.

Love it! Makes my silver hair shiny and bright. Adds a little dimension to my dark blonde streaks. No blue or purple stain. Great price point.

I bought this as I wanted a sulphate free toning shampoo. Obviously this is hard to come by as it needs to be strong in order to tone the hair. But, doing curly girl method and bleached damaged hair I wanted something gentle.It is drying, HOWEVER, all highly pigmented purple hair shampoos are, but alongside the conditioner the hair goes back to original state and is nice as soft and not tangled.I leave this on for 3 minutes and leave the conditioner on for the same.It has kept the brassiness at bay, I use once a week.I am almost out of the bottle, I use generously as it takes a while to lather and has lasted around 3 months or so.I will continue to use this product in order to maintain my blonde highlights and to stick to the method to maintain healthiness!

I can tell it tones the brassiness a little bit but not a whole lot. It moisturizes a little bit, at least it doesn't dry your hair out like some other toning conditioners.