L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 7 Dark Blonde, 2 Pack (Packaging May Vary)

This was my first purchased of a Root Hair coloring product. My hair color is an unusual dark brown, and hard to match. I was skeptical if the root coloring would match, or work as advertised.I ordered the dark brown, it matches my hair color perfectly, and totally covered my white gray hair! The blending brush on the bottle worked extremely well to my surprise, and the product application exceeded my expectations. Everything worked as promised, with no odor or skin irritation. L’Oreal root hair coloring only took only 15 mins to apply, the 10 minutes to set, it truly saved my day in minutes.

I bought this touch up by accident. I thought it was the spray cans. I was upset with myself. Then one day, I decided to try it. I was happy with the results and have bought several more. Quick to use. Use on dirty hair. Wait 10 minutes. Shampoo.

I followed the directions exactly and had good results. It didnt ash out fairly fast. I washbmy hair every 4/5 days so after a few weeks I was needing to dye my roots again. With the second box I left it on for around 20 min, so double of what the box says. The results were amazing! It makes your hair very shiny, covers gray and is very easy to apply because of the applicator. This time I will count how many washes it can go through before fading to gray again. For the price, even if I have to reapply every 4 weeks, I am ok with that because of how healthy it makes my hair look and feel.

I love this when I'm in a pinch and can't get to my hair stylist. It's super fast and easy to use. The wand/brush makes application a breeze and is mess free. It lasts for about two weeks.

I’ve never colored my own hair prior to using this product. I’ve unexpectedly been away from home for a couple of months and the grey in my regrowth, which is mostly at my temples and by my ears was bothering me, so I decided to give this a try.The application was super easy for me, since I don’t have grey all over my head. I was worried the color wouldn’t match, but somehow, it blends right in with no lines. I was surprised that the directions specified applying to dirty hair, so I applied it to my post-gym, sweat dried hair prior to my shower. I only used about half the bottle, but set it aside, just in case, instead of tossing.After applying, I was concerned it was staining the skin on my face, because the skin got quite dark. All that color easily washed off my face, but the hair remained colored. After my hair was washed and dried, I noticed about 4-5 stubborn grays that weren’t colored all the way to the roots, so I reapplied, using color I set aside, and left that small spot about 20 minutes. Rewashed that section and found the second application worked like a charm.This seems ridiculously easy and fool proof. Highly recommend.

I used to go to the salon to get my grays covered, but since I discovered this, I just do it at home at my own schedule and it has been awesome. Super easy you just dump the small bottle into the squeeze bottle and shake it up and then just start applying. I usually have about an inch to 2 inches of grey grown out and I put this over my entire head just at the roots and there’s more than enough product to cover it all. I love the coverage as I have stubborn grays! I use this dark brown and it turns me into a dark brunette without it looking super black It also comes with the plastic disposable gloves, and I don’t even use the included brush. I just use my fingers and go section by section with a comb. I usually wait 20 minutes to wash it out even though it says it takes only 10 and it looks great.

It was so hard to review this. The product, itself, is excellent! It's hardly messy and quite simple to use. And the color really takes hold in 10 minutes; what they say, and not double the time like with some other products. My issue, however, is that it is much darker than it claims. It doesn't even match the box color. It is more like a very dark brown. If it were true to its color, I would have given it 5 stars, but it is very far off of the claimed color.

I was so impressed by how fast and easy this color worked. The short wait time is a game changer—I had full grey coverage without spending forever in the bathroom. The color looks natural, lasts well, and leaves my hair soft and shiny. Perfect for quick touch-ups when I’m short on time!