Why isn't the type of vitamin C (to know if it can be absorbed) and percentage (to know effectiveness) listed on the label? "transparent, authentic.."

Thank you for your question! The type of Vitamin C is Ascorbic Acid. This is listed on the label as part of the ingredient list. This product is formulated for a 20% active Vitamin C. We will consider adding this to the label in the future.

Is this serum always a yellow color? I'm used to clear vitamin C serums.

Hi...yes, our Vitamin C+E Serum has a significant concentration of natural Vitamin C and the other natural plant extracts so it will have a slightly cloudy color, especially when the product has just recently been produced, so the color you are seeing is completely normal and expected. If you are not satisfied, please call Amazon directly at (888) 280-4331 or you can reach out to us directly at: https://www.amazon.com/sp?_encoding=UTF8&asin=&isAmazonFulfilled=1&isCBA=&marketplaceID=ATVPDKIKX0DER&orderID=&seller=A32C26SL5RBSEG&tab=&vasStoreID=

Research states that ascorbic acid requires a ph of 3.5 or below in order to penetrate into skin, what is the ph of this serum?

The pH of our formula ranges from 4.3 to 5.6. Our formula has been tested an proven effective. Hope this helps!

My serum is clear. Is it supposed to be yellow/orange?I purchased this may 15th

Let us break down what you are experiencing - A brand spanking new batch of Vitamin C + E Serum starts as a white/off-white color. In a fairly short period of time, due to the Vitamin C content, the serum may evolve to a yellow/orange tint. This is a normal evolution of this formula. Hope that helps! Stay bold!

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