Disrupt: Think the Unthinkable to Spark Transformation in Your Business 2nd Edition

Williams’ quick and dirty method transforms “what if” to profit. The Williams “disruptively innovative” framework totally devalues the old SWOT Analysis. If you’re pivoting post COVID19, you should read this book.

Loved this book! Great as a framework for how to think outside the box and how to foster disruptive, innovating, "big" thinking.

I first heard Luke Williams speak at a global innovation conference for my company. He was a lively and engaging speaker. I've enjoyed the book just as much as I enjoyed the talk!

Good info that you can apply right away.

Why this book?"Your company's chance of creating new wealth is directly proportional to the number of ideas it fosters and the number of experiments it starts. So ask yourself, "How diverse is your company's portfolio of unconventional strategy options?" Gary Hamel, a professor of Strategy who leads a strategy company, says, as quoted in this book.Learning how to create disruptive products is taught by this author, Luke Williams, at NYU in their Stern graduate MBA program where he heads up their Entrepreneurship program. As my son graduated from Stern business school, if you had to pay for the course based upon this book, it would cost you about $10,000. We're still paying off the college loans. So, am delighted to get this information in an affordable book which is lively and readable.The author isn't just a professor. This book combines not only theory, but practice. The author is a fellow at frog design company, has 30+ patents of his own. Frog design consults with organizations to create new, disruptive and innovative products. This book takes you through the process which frog design uses to help their clients. So, the process has been tested to see which dynamics achieve the best results. You will learn how to get feedback for your disruptive idea using Craigs List, and what questions to ask and when, for example.There is a snarky adage that folks teach because they can't "do". Well, if you have experienced folks who "do", but can't teach, you know that is true, too. There are a talented few who can both do, teach and write, and it appears this author is in that subset.Part One of this book coaches you in how to generate and refine three possible disruptive ideas. Part Two helps you test - through prototypes - and pitch them. The processes are simply explained in a step-by-step manner so you are able to develop the ideas, work with them, and then pitch them to other folks. A new section on "The Disruptive Leader" is also included.Anyone who reads this book can come up with three possible disruptive ideas, refine them, learn how to prototype them, get feedback on them and pitch them. This book can function as a how-to manual on innovation. Applying the exercises in the book, I came up with ideas I hadn't considered before for possible products. One idea I found useful - there are many - is that you don't think just of the product, but consider it along with product, service and information. What would be the services and networked information needed to support that product?A Harvard business professor says we have journeyed through the Agricultural, Industrial, Information Ages and are now in the Innovation Age. Companies have to innovate to survive. But what is the best process for innovation? It's beyond brain storming. Brain storming doesn't tell you what to do with the ideas once you, or your team, has generated them notes Williams. This book outlines the process. It would be invaluable to anyone working in an organization who hopes to keep their job and relevance.And you can apply the process to your life. Feeling stuck and stale? How can you disrupt your life to create something which suits your evolving needs and desires? Fascinating to consider, as well.

"Think what no one else is thinking, and do what no one else is doing."That is a quote on page 5 of Disrupt, this is one of those great books I have stumbled across that I recommend to just about everyone I work with that asks me what do I do to succeed where others don't? It's a book about finding opportunities that others are overlooking. As people stay at a job they become complacent and things are done the way things are always done. But if you keep the mind of someone that wants to disrupt that and that alone will help you succeed.Luke Williams doesn't state anything ground breaking I haven't read before, but he organizes the theme of stepping out of the box, taking opportunities others are resistant or unwilling to take and seize on them.One idea in this book is setting up an insight board. This isn't some computer generated and managed spreadsheet, it's a physical board using paper and tape, a radical thought in a technological world. But paper is physical and it has meaning when you see it and touch it. An insight board like this has been used by countless others, but it's one that I hadn't really thought about until reading this book and decided to implement at work.Disrupt really is a great book to help you kick start your career and become the passionate individual that will outperform others. It's not about disrupting through negative behavior, Luke says its about disrupting to benefit, and you have to be careful and intentional, not everyone is going to like what you are doing because it will make them uncomfortable, but the question is do you want to be just like everyone else or do you want to be a disruptive force and pass everyone else up?

Everything about Williams' book is beautiful. The design, the endorsements and the wisdom contained within.Entrepreneur? Read this. Manager? Read this. Corporate Executive? Read this. Marketing Pro? You, too!Disrupt says NO to differentiation and YES to Disruption. Here are the 5 Stages of Disruptive Thinking;1) Craft a disruptive hypothesis2) Define a disruptive market opportunity3) Generate several disruptive ideas4) Shape them into a single, disruptive solution5) Make a disruptive pitch that will persuade internal or external stakeholders to invest or adapt what you've createdThis 2nd edition is well-crafted, opening with summaries of each chapter, giving you a resource to return to, anytime you need some fresh thinking for an initiative or product launch.MOST HIGHLY RECOMMENDED FOR ANY BUSINESS PRO.

This book hits all the right notes for me. First, it makes the non-obvious seem obvious, and second, the books lays out disruption/innovation/perspective changing as a recipie that a product or process design team can follow to achieve significant positive change.One of the best books I've read this year.