WELLA Color CharmPermanent Liquid Hair Color for Gray Coverage, Red

I get compliments on this color at least once a week. I also love that it doesn’t stain my skin at all and goes great gray coverage.

Really pretty color. The product went a long way and had really good pigment.

7R/810 has been my hair color now for 11 years and I can't see myself going back to any other color (and my hair has been every color from black to green to blonde to pink). It doesn't fade badly for me either.

I have been using Color Charm for years. Works really well

I wanted a subtle ginger shade, and previously have found that my hair takes on bright red with dyes even using 8RG formulas. So, I mixed half and half of the Light Copper (a shade which in and of itself should be more orange than red!) and the Honey Gold with the appropriate developer. Mixing was challenging because the consistency was very runny, so at home dyeing with this is messy. It was closer to the desired ginger color I want, but as you see from the swatch, it still came out more reddish and brown than a light copper and gold combo realistically should have given. I'm still quite happy with the color and have gotten compliments, just which I didn't have to do so much chemistry for a subtle ginger.

First time using Wella colour and I am very pleased with the results. Reading reviews before buying I opted for a lighter shade than what I normally would use and the colour came out perfect. I mixed 1.5oz of 5RG Light Auburn and 0.5 oz of 6R Red Terra Cotta with 20 developer and the coulour came out as beautiful chocolate brown with a hint of red (my natural hair colour is dark brown with plenty of grey). Excellent grey coverage! Was a little freaked out when applied because it turned so dark almost black while processing but washed out great, no stained skin and no bleeding into the towel after a thorough rinse and conditioning. The brands I used previously not only stain the towels but also pillow cases until two washes after. So, no stains was a great bonus. And I didn't think I was going to like the liquid consistency but it's actually so much easier to apply and saturate the hair.

I normally buy my Wella hair color in the store but i couod not find the color I used in the past… but Amazon had it! I dont have to go to the store for this anymore! Same price and available.

I started using Wella color after finding a how-to manual online. I love being able to make a custom color that is long lasting. Don’t be afraid to dye your hair at home. Just follow the directions.