The Strategy and Tactics of Pricing

Very theoretical book. Recommended by a professor in London Business School, worked very well during the course and for my needs.

Every General Manager, Marketing Manager and Revenue Manager should read this comprehensive guide to establishing an effective system for pricing - strategic as well as tactical. Developing a skill in this area will create the conditions for profitable enterprise. It is learned, anchored in reality and up to date incorporatinf contemporary thinking about value and choice.

I am a pricing professional and have bought dozens of books on pricing. I find Thomas Nagle is so expert he has written a book with right balance of theory and practicality to convey the principles of pricing and how to apply them. I can fully recommend you buy this book before any other.

Great book.Not just an MBA book-enjoyed it

This book contains a very good framework, and will immediately enable you to work strategically and tactically with pricing. Good examples and cases puts theory into actionable knowledge