Applied NutritionBeef XP - Clear Hydrolysed Protein Isolate, Fruit Juice Style, Dairy Free Beef Protein Powder, Lactose Free, Zero Sugar, Low Fat, 1.8kg - 60 Servings (Blackcurrant Millions)

I’ve been weight training for the last 13 years and by far this is the best protein I’ve had. 30g protein per drink. Low sugar. The taste is sweet but I’d take this any day over whey protein. Great product! Goes down easy!

WOW! BEST PROTEIN I HAVE EVER TASTED!!!!Only brought it yesterday and I’m buying more. This stuff is so nice! Mixes so nice, no lumps, higher protein compared to the others and much cheaper. I love this stuff.

Purchased after having a few bad batches of NXT as require lactose free diet.The taste on it's own with water isn't the best; smell is really good but unfortunately doesn't really taste of much however it's easily fixed by mixing in a bit of squash or juice. Mixability is fine but can become a bit too frothy if overmixed.All in all great price compared to competitors with equally good macros, will definitely try more flavours in the future!

Really good taste, loads of flavour.Slightly more bitter than they’re normal protein powder but definitely worth it as you get more and better quality protein with this.

It does have the air of "medicine" about it that others have said but it's a lot like a blackcurrent cough sweet more than anything. It is extra sweet which is great in a calorie deficit and it has a bit of a weird starting taste but the aftertaste is fine and the more of it I drink the more it grows on me.I've come from a different well known brand and typically I could find that I could add extra fluid to the other brand and retain the flavour it but this one seems like you shouldn't dilute it too much if at all.The powder is extra fine and a level scoop is more than 30g, which adds up to why some have said it's not lasting as long as it should especially if you're used to heaping your scoops. A level scoop was anywhere from 33g-38g, the powder really is extra fine and I think it just settles well in the scoop allowing for more weight filling the volume of the scoop.Would I buy this flavour again? No I'd try some others first but I wouldn't turn my nose up at it if the price was right.Am I going to drink it all because it's "OK" and still drinkable for the price? Yes absolutely.

Worst tasting protein drink I've ever had

Great taste, easy mix

I like the flavour, is making difference for me