JasberryOrganic Superfood Rice, Soft & Aromatic Whole Grain Purple Rice, High in Antioxidants, Non-GMO, Gluten-free, Easy to cook, Versatile USDA Certified Organic, Vegan (Pack of 1)USDA Organic

Although they are a bit pricey, this beautiful rice is an eye-opener. Okay, they're not bright purple – but I didn't really expect them to be. However, what I most certainly didn't expect was their unique taste. This is by far the most delicious rice I've ever eaten. You could steam a bowl of it and quite happily eat it on its own – without any salt or soy sauce even. Truly the lord of all rice.

Love this; it has a great, nutty taste, doesn't mush and colour purple is pretty cool!

Nice, tasty, colorful and flavoursome. I like the colour of this rice.

This rice is very nutritious and tasty. It doesn’t spike my blood sugar level which is a bonus and I have tried every type of rice - brown, white, basmati, wild, purple and even black. Finally I have found the healthiest rice to have with my lovely Thai meal.

I love this rice so much. It's full of flavour and easy to cook. The downside is way too expensive for 500g for family to buy. I will recommend it if one can afford it but will not be buying due to high price tag, but instead look for alternatives out there.

This rice is full of health benefits so I thought I’d give it a try. It’s organic so it would have been my first choice.After rinsing it’s worth soaking the rice in little water for about 20 mins then mix it with some jasmine rice. My ratio is 1/3 cup of purple rice to a cup of jasmine rice. The quality of the grain is amazing and it cooks in about 15 mins if soaked enough. If in a rush I use the pressure cooker.You really need a small amount so it lasts long, definitely worth the money.

We bought some of this as there is a bit of a 'purple food is a superfood', push, currently.The rice was a quality product.It smelled of black tea while cooking.But, It took bloomin ages to cook! way way waaay longer than basmatti. Which for me is a big no- thank you (electricity/cost/steam in house).The texture is a bit like wholegrain rice.It looked yummy but sadly didn't taste as good as it looked for me.So wouldn't buy it again.