","image":["https://m.media-amazon.com/images/I/617myVUiMzL.jpg","https://m.media-amazon.com/images/I/81c2+F8b8bL.jpg","https://m.media-amazon.com/images/I/61rJEh6vfRL.jpg","https://m.media-amazon.com/images/I/91T69MfssxL.jpg","https://m.media-amazon.com/images/I/815YHwY-2RL.jpg","https://m.media-amazon.com/images/I/61f1X7Pg8+L.jpg","https://m.media-amazon.com/images/I/81g1oH9pfYL.jpg"],"offers":{"@type":"Offer","priceCurrency":"USD","price":"12.86","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/OutOfStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***Y"},"datePublished":"Reviewed in the United Kingdom on 10 February 2024","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Good grey coverage\n \n","reviewBody":"Took long time greys come through really good"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***A"},"datePublished":"Reviewed in the United Kingdom on 4 February 2024","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Very nice\n \n","reviewBody":"Really great product."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"Reviewed in the United Kingdom on 11 April 2019","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n L7 and L9 lightener, does the job\n \n","reviewBody":"Ok so this is the best lightener I have used, there was one by garnier I think that was pretty good too but I don't think it's being sold anymore. This does contain bleach which I wasn't aware of I thought it was just a hair dye like garniers lightener that had other ingredients in it to lighten so bear that in mind. Like any hair product this is damaging to the hair, my hair wasn't in great condition afterwards but it never is after colouring or lightening, I wouldn't say this damaged my hair any more than what others have though, I used the L7 this time but have used the L9 before when trying to lighten from a darker colour and that damaged it alot more but if you are o only needing it once or twice you can feel treat it afterwards for a while and the hair does get better, my hair was damaged before hand so bear that in mind too, if you have pretty healthy hair once or twice using this won't damage your hair permanently. I had to use twice over a period of two weeks as the first time it didn't lift to yellow blonde it left me with orange roots (with the L7) I started with dark blonde. All of these lift my hair if lifted enough to a very yellow blonde though, using the blue shampoo that comes with it makes no difference to the yellow in my opinion but blue toner is usually used to counteract orange, so i used purple shampoo to try and counteract the yellow afterwards too with no joy, I have nailed it though if I need to use it in future so my advice would be once you have lifted it you should buy a hair dye to go on top of it, I put it on straight afterwards which isn't wise but it worked, an ash blonde if blondes your goal would be best to counteract the brassiness or yellow. Overall this achieves what you need if you can't afford to go to a hair dresser, I don't think the L9 would lift the darkest of colours still though, it would lighten it considerably but if wanting a very light blonde you would probably have to using a colour stripper first which are actually really really good in my opinion, again not great for your hair but if your having a disaster and can't afford the hairdressers its worth doing. Overall good product, hair didn't feel great straight afterwards but it never does with any hair dye, I wouldn't use it all the time though it's much to strong for that, that would damage hair permanently, as a quick fix after a disaster though it does the job but I would do it twice so buy two boxes and make sure you have another hair dye at hand to put over the top, try not to do it straight away but if you have to, do it and then condition like crazy for a week or two"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"B***E"},"datePublished":"Reviewed in the United Kingdom on 4 March 2024","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Done the job for a week\n \n","reviewBody":"Covered well initially but roots were visible after just 10 days."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***Y"},"datePublished":"Reviewed in the United Kingdom on 27 October 2020","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Matched the box 99.9%! Photo proof! Soft, shiny. Brilliant!\n \n","reviewBody":"This is a rave review! Wow. This took my hair from a mix of dark brunette, dark purples and pink highlights to literally 99% match to the box!If you look at the photo I’ve held the box next to my hair straight after dyeing it and blow/drying. I was so impressed! It really gives you a lovely shade of blonde.The other thing I want to rave about is how soft my hair is (and still is weeks later). A lot of blonde and hairdresser bleaching in the past left my hair dry, breaking off and always getting into knots. Not this!I don’t use expensive shampoos - I swap between Herbal Essences Oil of Morocco (blue bottles) and Fudge pump pack. My hair is soft if I let it dry naturally into my natural waves or if I blow dry and straighten. Shiny too which is hard to get on a lot of blonde tones.I do use a pure keratin serum just on the ends which seals it lovely. My hair was a state of dark colours and the worst hair dye job I’d ever had in 25 years at a salon and I was distressed. This rescued me!I use a toner shampoo on it about once a week but that’s just my preference. I also sometimes now add in a temporary wash-out pale pink to give an ombré or highlights effect.I’ve achieved blonde better with this product over ANY salon job going from darker tones in 29 years of changing hair colours. At some salons they had to have me in twice to lift me from brunette and left my hair in awful condition.I have medium length hair and needed two boxes. You may need three if your hair is long. I prefer to have more so I can really ensure good coverage.I honestly wasn’t sure this would work but twice now I’ve used it to go from dark to blonde perfectly.I can’t recommend this highly enough. It’s a brilliant product at a fraction of salon prices. A top salon said I could not go from my mess of brunette, purple and hot pink to pure blonde. No chance they said. I went back and showed them the results.*Crickets Chirping* was the impact. They could not believe how soft and shiny my hair was also.Go for it! If it could lift my mess of dark colours it should do anyone."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"L***N"},"datePublished":"Reviewed in the United Kingdom on 30 December 2023","name":"3.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n It's....ok\n \n","reviewBody":"It's ok but it's a bit tomato ketchup colour, not at all like the box colour"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"H***E"},"datePublished":"Reviewed in the United Kingdom on 9 December 2023","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Best hair dye I’ve ever used\n \n","reviewBody":"My hair is naturally dark brown. My hair never holds any dye. I was absolutely blown away when I rinsed my hair and it came out this colour. 10/10. The next test is to see if the colour lasts!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***A"},"datePublished":"Reviewed in the United Kingdom on 21 November 2023","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Good hair colour.\n \n","reviewBody":"This is a good colour, if you have naturally dark brown hair like me and your grey comes through like within a month. I used this and it tends to last a bit longer, but it very natural. It was a good price too."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***S"},"datePublished":"Reviewed in Germany on 2 April 2023","name":"\n\n\n\n\n\n\n\n \n Super Farbe !\n \n \n","reviewBody":"Sehr zu empfehlen ,einfach Hammer !"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***E"},"datePublished":"Reviewed in Germany on 12 February 2023","name":"\n\n\n\n\n\n\n\n \n Versandpäckchen\n \n \n","reviewBody":"Leider kommen die Päckchen immer sehr zerfleddert hier an . Inhalt zum Glück unbeschädigt ."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"G***A"},"datePublished":"Reviewed in Germany on 11 October 2021","name":"\n\n\n\n\n\n\n\n \n Schwarzkopf Expert Haarfarbe ohne deutsche Beschreibung !!!!!!!!!!!\n \n \n","reviewBody":"Ich bestelle immer meine Haarfarbe, aber so geht es nicht, da fehlt die deutsche Anwendung Beschreibung. Habe ich die Farbe zum Endsorgen bestellt ? Ich hoffe ganz stark das sie mir eine Beschreibung zukommen lassen. Bin sehr enttäuscht !!!!!!!!!!!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"G*** "},"datePublished":"Reviewed in the United States on 10 August 2019","name":"\n\n\n\n\n\n\n\n \n \n Doesn’t damage my hair!!!\n \n","reviewBody":"Love the way my hair looks and feels."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"M***U"},"datePublished":"Reviewed in France on 13 August 2020","name":"\n\n\n\n\n\n\n\n \n Ne tient pas\n \n \n","reviewBody":"couleur fade et qui ne tient pas après 2 lavages de cheveux. A ce prix aucun intérêt!"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.153846153846154,"bestRating":5,"ratingCount":13}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What does it mean by cool brown ?","acceptedAnswer":{"@type":"Answer","text":"Do you look better wearing silver or gold if you look better wearing gold you need a warm tone if you look better wearing silver you need the cool brown which is more ash"}},{"@type":"Question","name":"I have highlight but black under if i put over my hair will it make just the highlights blonde or will it colour my black hair too?","acceptedAnswer":{"@type":"Answer","text":"This won't be suitable for black hair. I use the L9 Lightener version of this colour on my dark brown hair and it goes pale blonde. I think you'll need to use this too if you want to go blonde :) There is also a L7 version but the L9 is supposed to lighten the hair by up to 9 levels"}},{"@type":"Question","name":"Is this ppd free ?","acceptedAnswer":{"@type":"Answer","text":"Read some of the ingredients on the pack, can't see PPD, but not sure. Best to check with the company to be on the safe side. Hope this helps."}},{"@type":"Question","name":"Is this permanent?","acceptedAnswer":{"@type":"Answer","text":"Yes I like it I've used Ito a couple of ties now"}}]}]}