What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency Relationships Paperback – May 3, 2016

This is the perfect primer for anyone working in the ad industry who needs to know how clients think. Glenville has written a concise and very readable book that presents several keys to creating, maintaining, and preserving a healthy and respectful agency/client relationship. Glenville includes chapters on topics such as “the importance of attention to detail,” “over-promising and under-delivering,” keeping clients updated and informed, presenting ideas, and much, much more. Glenville has certainly covered her bases.The conversational tone and the expertise of the information provided make this book required reading for anyone in the ad business, especially newbies. Glenville has worked as a client and also in an ad agency, so she’s seen the business from both sides – and she’s got a lot of wisdom and practical advice to share. Also, she provides encouraging and informative quotes from industry leaders and sages to provide guidance for the reader. What Client’s Really Want is full of useful information, but very concise and easy to read. Highly Recommended!

As an AE at a small ad agency in Florida, I found WCRW to be a delightful and insightful quick read that I've already recommended to colleagues. With years of both client and agency experience under her belt, Glenville approaches her topics from the perspective of the client -- something account folks have a bad habit of overlooking in the day-to-day busyness -- while concisely explaining the "why" behind each one. The importance of consistent follow-up, attention to detail, the mindset of clear communication, etc., all of these and more are covered in a beneficial way both to Junior AEs and veteran suits in need of a motivational butt-kicking.Clocking in at just under 70 pages, I'd recommend taking a chapter or two a day and treating this like a devotional. You'll appreciate the overall brevity, but be sure to give yourself some time to digest the lessons and examine your own client relationships.We suits already have few resources as it is compared to other teams (creative, media, etc.). It's nice to see another book join the likes of The Art of Client Service by Robert Solomon. I've already recommended this to numerous colleagues, and I plan on picking up several copies for my account team.

What Clients Really Want by Chantell Glenville is a quick read that encapsulates what it takes to build a partnership between clients and an agency in the advertising world. This book provides a basic overview of steps that need to be taken to ensure that clients are happy while fostering a mutually beneficial partnership. Attention to detail is highly important in building a strong reputation in the ad world, along with fostering trust and respect for the client's time. Basically the book focuses on effective account management, which could easily translate to a lot of different industries, not just advertising. Overall a good, short book that examines the challenges that face anyone who manages client relationships. Relevant and easy to read; recommend for a brief primer to hone one's skills.

I really enjoyed how concise this book is. Based on previous free-lance experience, I know every point suggested will dramatically improve client and agency relationships. This is a must-read for any account manager or b2b owner looking to build relationships with, and keep clients.

This is a horrible book. I heard this author speak on a podcast and she sounded so intelligent and well thought out so I bought the book. This book is beyond awful... content is 1 fluff blog post. Nothing of substantial value. She "published a book" to give herself subject authority. One of the worst purchases ever.Here are the 10 things clients really want1. Attention to detail2. Don't overpromise and underdeliver3. Good communication4. Don't lie and make things up5. Be upfront with cost expectations6. Check all your work before handing it off to the client even if you outsourced to another agency - really?7. Learn your client's company structure8. Always keep your client updated - didn't you mention good communication already?9. Understand your client's brand10. Presentation to your client is importantLike I said... a blog post and not a very good one at that.... certainly not a $10 book.

I love how it simplifies and clarifies important lessons on a work environment. This book gives personal examples of clients/agencies relationships, focusing on advertising. Yet I work as a software engineer and these lessons are also applicable for our customers and even people in other departments within the company.

Great book. Easy read.

I read this book for a class that I took at BYU as part of their advertising program. At first I wasn't sure what it would be about but it was great. It had very simple, practical pieces of advise that will help anyone work better in the advertising industry. I'm grateful I was able to learn so much from this book before I go much further in my career as an account planner.

A great book for anyone in agencies. It would benefit from being updated and made more generic as it is rather specific to creative agencies.

Average content with very generic pointers. If you're looking for deep insights or clever and detailed ideas about the subject you will not find them here. If you have no idea about account management it will be useful but there are better books out there. The list of TODOs in the book can be found on any decent KAM blog or similar resource.