Jobs to be Done: Theory to Practice

I wanted to order a paper hard copy however it appears to be devoted for e copy or Kindle

Actionable insights for thinking about complexity through life moments, it’s great fundamentals but it does not give you an actionable way to apply it.

The notions and the scientific points of view in this book are super important.I learnt different smart frameworks that I will use and apply everytime.I really recommend!!!!!

This is an easy book to pick up and not put down. A little too much self promotion through the book is disappointing but get beyond that to the process and learn new skills.

This recent publication of Tony Ulwick is an inspiring extension to the original "What Customers Want". Tony brings in a number of new elements, especially the growth strategy matrix based on Jobs that customers want to get done. Recommendation!

A much asked class of question amongst entrepreneurs is how to "find" or prospect for an idea, an opportunity worth developing. Tony Ulwick's Jobs To Be Done: Theory and Practice not only answers that question but, as the title suggests, it answers the closely related question, which one(s) should be pursued and how? In essence, Ulwick provides a road map to arrive at a key milestone in the entrepreneurial journey, product market fit based upon actionable knowledge of the domain. The well prepared entrepreneur increases the otherwise dismal odds of doing so to 86%.To see why this reviewer believes this book should be the first preparation item for entrepreneurs as well as be used as the text used to teach Marketing To Entrepreneurs, start reading at Chapter V, Case Studies. The following quotes from Chapter V illustrate why."Microsoft discovered it was sitting on a growth business once value was measured from the customers perspective."On market segmentation "Normal demographic methods … helpful for sales resource prioritization are not helpful for opportunity identification. ""It’s a whole different conversation with the executive team. … used to be a long process...based on whether customers would buy. ... ''Organization alignment " … no longer get questioned by internal stakeholders - operations and engineering, supply chain, sales and so on.""We have shifted the culture from a technology driven company to a customer needs driven company."Ulwick makes clear that not only is it the founders responsibility to do the work of fitting the strengths of the technology to a job customers want done but as the last three quotes emphasize building an organization is a key task for founders, also answer the question what culture is needed to succeed.Finally, there is great value in the rigour of Ulwick’s approach. It yields a clear path for new entrants to identify their strategy options and select one that suits their budget and mindset.Read the book, apply its contents to assure that you will beat the odds, becoming an entrepreneurial success story by design.