Introduction to Mass Communication

Currently studying in IIMC Delhi Deptt of AD&PR.What you want in a book dealing with communications ? Basics , Simple Language, Text which you can easily comprehend.Concepts which can make you think out of the box. Dr Abhay Chawla , Author has ensured these key elements are present in bulk.How Mass Communication has evolved a great timeline has been depicted , communication models are explained in a way it can fit straight in minds of students.Focus has also been kept on Media Laws its Ethics. Also Author has shed light on dynamics of Media Laws in our country.Overall I found this book really helpful. Mr Abhay Chawla has done a commendable Job. As a student of IIMC I definitely recommend this to all communication students and professionals.Happy Reading.🙂

Good book for mass communication student. But one star less because the description is wrong. It's a 250pg book not 336 page book as claimed in product description.

For book lovers, this is highly satisfying book, expertly written and basic concepts are explained in the easiest ways with plethora of examples from everyday life. This is a highly informative handbook. It should be read, engaged and discussed.