IOPEHyaluronic Acid Serum ' Hyaluronic Hydrating Serum' 1.52 FL. OZ - Ultra Moisturizing & Hydrating with Hyaluronic Capsules - For All Skin Types, without Paraben by Amorepacific

When it comes to the Korean brands, we always think about good cost performance, clean & active ingredients and cute packaging. IOPE is a different type of Korean brand - daughter of Korean beauty conglomerate Amore Pacific ( which has Sulwhasoo, Innisfree and many, practically many other Korean brands.) IOPE is placed in the upper tier, after Amore Pacific and Sulwhasoo, and has been pretty popular for past 30 years with their iconic retinol eye cream in South Korea. (I am Korean, so I know :)This hydro / hydro serum is atypical luxury brand approach - beautiful texture, strong scent and exotic plant extract. So let me tell you why I think this way.Ingredients:To be honest, it's nothing like Korean skincare brand, rather it's more French luxury formula. It has pretty texture centered approach, rather than focus on the cleanness and high active ingredients. It has a lot of polymers and short chain alcohols to enhance the texture and practically I believe the active ingredients are pretty meaningless. It contains titanium dioxide as well, so it's more or less a primer rather than hydration ampoule.Texture:The reason why I gave 5 stars despite of disappointing ingredient list because it's just simply different approach. It gives instant soothing, hydration, glow and it doesn't get sticky. It leaves very natural shimmer layer due to the right amount of titanium dioxide, and it gives typical matte outside - hydrated inside type of feeling.Effectiveness:To be honest, it doesn't hydrate skin very well, yet it still gives very healthy glow look. As most luxury brand, they focused more on texture & look, so it's very understandable.Scent: Unlike many other Korean brands, it has very obvious scent in it. It's not so overpowering due to the note (more cooling / sea-breeze type of scent), yet it's definitely there and it stays.Buy this if you want: to try out Korean masstige brand and need a serum that gives "lit-from within"' lookDon't if you : expect typical Korean brand. It's different, it' has a lot more French/US luxury brand philosophy in it.

Male user here.Cardboard box is nice, has a pressed pattern that is impossible to photograph. Ingredients correctly listed.Plastic container is of high quality. Seem to be nicely printed (instead of having the print on stickers). Pump works nicely. I do not understand why the bottom silver cap also comes off. It has a hole to let the air in, so the pump does not let ear into the container, but the inner volume compresses by the bottom of the container sliding toward to top. So this pump solution does not have a tube that will determine how much of the liquid can be pumped out of the container. But this solution also also not let the last few percentages (5) to get harnessed. (This is the same for most pump solutions).It has a nice scent, seems like naturally coming from the ingredients, although the most listed ingredients sound like some artificial chemicals.It looks like a very nice serum, but it is still way overpriced.

This has plumped up the areas around my eyes and mouth. The lines and wrinkles aren’t as noticeable. You don’t need much, this lasts a long time.

IOPE is a very well quality and luxury known brand from South Korea, that's where the price comes from, they have always been on the pricier side because they are made with the best ingredients and always ahead of the game when it comes to skincare and makeup, I have used the cushion before and love it.This serum is good, it absorbs very well, doesn't leave a sticky feeling after drying, it does make my dry patched better, I'm hoping it will help with my the dark spots but for that I need to use it daily to see those results, I haven't had it for that long to say. I do wish it wasn't so perfumy, the scent is very strong and although strong scents are not my thing because they give me headaches, this one hasn't, I still wish it was unscented or that it was very mild.

This is a facial serum with a gel consistency, clear in color. It immediately feels fantastic on my skin. I find it smoothing and moisturizing. The fragrance is beguiling…like a spring day, lightly floral and green. I’d honestly wear it as a fragrance apart from the serum function.I have found this serum to provide all day protection for my skin from dryness. It layers well and is very light on the skin. I’m impressed with how well this works for my dry skin.