EASY APPLICATION - Cream format ensures a smooth, mess-free experience.
COCONUT OIL INFUSION - Nourish your hair while you color for a shiny, healthy finish.
FADE RESISTANT FORMULA - Enjoy stunning metallic tones that last, keeping your style fresh.
PERFECT FOR ALL SHADES - Designed for medium blonde to medium brown hair, making it versatile for many.
UNLEASH YOUR INNER BOLD - Transform your look with a vibrant, long-lasting red that turns heads.
Schwarzkopf LIVE Urban Metallics Ruby Glaze U68 is a permanent hair dye that delivers vibrant, fade-resistant metallic tones. Infused with coconut oil, it not only colors but also nourishes your hair, providing impressive shine. Suitable for medium blonde to medium brown hair, this easy-to-apply cream formula ensures a stunning transformation.
Specifications
Manufacturer
Henkel Ltd
Package dimensions
16.9 x 9.1 x 6.1 centimetres
Package Weight
0.2 Kilograms
Item dimensions L x W x H
5.8 x 9 x 16.6 centimetres
Brand
LIVE
Colour
Ruby Glaze
Format
Cream
Scent
Coconut
Speciality
Natural
Language
English
Product Dimensions
5.8 x 9 x 16.6 cm; 200 g
ASIN
B0937DWBLS
Reviews
4.4
All from verified purchases
K**S
Gorgeous!!
love this colour!! such a easy way to make yourself feel great about your hair
W**M
Schwarzkopf LIVE Intense Colour - A Surprising Success!
I'm a bit of an adventurous guy when it comes to trying new hair dyes, and I have to say that the Schwarzkopf LIVE Intense Colour Pure Purple was a real surprise. As someone with dark ginger hair and beard, I wasn't expecting the color to take as well as it did - but it did!No Bleaching RequiredWhat really impressed me about this dye is that it managed to penetrate my dark hair and beard without any prior bleaching. I've tried other purple dyes in the past that have resulted in a faint, uneven color, but this one delivered a vibrant, long-lasting purple tone.Intense ColorThe 'intense' part of the name is no joke - this dye packs a punch! The color is rich and saturated, and it really brings out my natural ginger undertones. I was worried that the purple might clash with my dark hair, but it actually complements it nicely.Long-LastingOne of the best things about this dye is its longevity. I've been using it for a few weeks now, and the colour still looks great. It's not fading or washing out like some other dyes I've tried in the past.Would I Buy Again?Absolutely! For anyone looking to try a new hair color without the hassle of bleaching or maintenance, Schwarzkopf LIVE Intense Colour is definitely worth checking out. Just be aware that it may not work as well on very light or blonde hair.
R**A
Red
I LOVE ITTT.i have natural black hair so it wont show up super red but in the sun it looks sp pretty😍😍must buy!!
E**
Hair dye - blonde lightening
My hair was very dark after box dyeing it black (Clairol Nice & Easy demi permanent and LIVE colour black permanent) for around a decade. I'm naturally medium to dark brown.I wasn't expecting it to work on my hair so I decided to do it on just the ends and I was pleasantly surprised with how much the colour was lifted. It wasn't anything like the box indicated- I followed instructions to a T, however, it turned a really nice copper brown. I washed with purple shampoo after. I then used the same bleach 2 weeks later to achieve a lighter look and I am happy with the result. I may do another session in a couple of months time to lighten further. I'm happy with the product.Photo was taken after the second application
H**Y
7/10
Have to use 2 boxes, I was fairly light anyway but does tend to make hair quite orange so would need to be redone as soon as your hair allows
C**
Brighter than it showed on the box, very impressed!
Very very bright! This is one of the darker reds Live do but it came out brighter than the others, more like a deep pink. I love it and will use this one in future. My hair brown and this took like I'd used a pre- lightener.
T**H
Hair colour
Great product
M**
Violet shade for previously bleached hair
First off - you must bleach your hair first!! I used a platinum blonde, followed by the Live Blue berry - and it has worked a treat 👌One box was perfect for my short hair. I covered the hair from the bottom up by clipping it up and doing it bit by bit. The colour is therefore even and coverage is good. I have an excellent shine. The colour is more violet than blue - but an absolutely stunning shade. I left it on for 45 minutes
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
1 day ago
Rajesh P.
Customer service was outstanding when I had questions about the product.
1. Preparation: - Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before - Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided - Apply to dry, unwashed hair 2. Mixing: - Unscrew nozzle of Developer Lotion. Pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle - Replace the application nozzle and shake until all components are thoroughly mixed 3. Application: - Follow application process for either first-time or root regrowth application - Leave formula to develop for 20-30 minutes 4. Rinsing: - Rinse hair under warm water until water runs clear 5. Conditioning: - Apply LIVE Care Conditioner and leave in for 2 minutes - Rinse thoroughly, hair is left feeling soft and shiny The colour result will depend on your natural hair colour. The table on the back of the pack provides an indication of the colour result that can be obtained with this shade. Results may vary on previously coloured hair. For long or thick hair we recommend using two packs. Read and follow instructions before use. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack). Do not colour your hair if: – you have a rash on your face or a sensitive, irritated or damaged scalp – you have ever experienced any reaction after colouring your hair – you have experienced a reaction to a temporary “black henna” tattoo in the past Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack). For further information or free hair colour advice please call the Schwarzkopf advisory service on freephone: UK 0800 328 9214, [email protected].
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As someone with dark ginger hair and beard, I wasn't expecting the color to take as well as it did - but it did!No Bleaching RequiredWhat really impressed me about this dye is that it managed to penetrate my dark hair and beard without any prior bleaching. I've tried other purple dyes in the past that have resulted in a faint, uneven color, but this one delivered a vibrant, long-lasting purple tone.Intense ColorThe 'intense' part of the name is no joke - this dye packs a punch! The color is rich and saturated, and it really brings out my natural ginger undertones. I was worried that the purple might clash with my dark hair, but it actually complements it nicely.Long-LastingOne of the best things about this dye is its longevity. I've been using it for a few weeks now, and the colour still looks great. It's not fading or washing out like some other dyes I've tried in the past.Would I Buy Again?Absolutely! For anyone looking to try a new hair color without the hassle of bleaching or maintenance, Schwarzkopf LIVE Intense Colour is definitely worth checking out. Just be aware that it may not work as well on very light or blonde hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***A"},"datePublished":"17 April 2025","name":"Red","reviewBody":"I LOVE ITTT.i have natural black hair so it wont show up super red but in the sun it looks sp pretty😍😍must buy!!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E*** "},"datePublished":"6 March 2025","name":"Hair dye - blonde lightening","reviewBody":"My hair was very dark after box dyeing it black (Clairol Nice & Easy demi permanent and LIVE colour black permanent) for around a decade. I'm naturally medium to dark brown.I wasn't expecting it to work on my hair so I decided to do it on just the ends and I was pleasantly surprised with how much the colour was lifted. It wasn't anything like the box indicated- I followed instructions to a T, however, it turned a really nice copper brown. I washed with purple shampoo after. I then used the same bleach 2 weeks later to achieve a lighter look and I am happy with the result. I may do another session in a couple of months time to lighten further. I'm happy with the product.Photo was taken after the second application"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"H***Y"},"datePublished":"7 April 2025","name":"7/10","reviewBody":"Have to use 2 boxes, I was fairly light anyway but does tend to make hair quite orange so would need to be redone as soon as your hair allows"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C*** "},"datePublished":"31 March 2025","name":"Brighter than it showed on the box, very impressed!","reviewBody":"Very very bright! This is one of the darker reds Live do but it came out brighter than the others, more like a deep pink. I love it and will use this one in future. My hair brown and this took like I'd used a pre- lightener."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"T***H"},"datePublished":"21 April 2025","name":"Hair colour","reviewBody":"Great product"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"M*** "},"datePublished":"1 March 2025","name":"Violet shade for previously bleached hair","reviewBody":"First off - you must bleach your hair first!! I used a platinum blonde, followed by the Live Blue berry - and it has worked a treat 👌One box was perfect for my short hair. I covered the hair from the bottom up by clipping it up and doing it bit by bit. The colour is therefore even and coverage is good. I have an excellent shine. The colour is more violet than blue - but an absolutely stunning shade. I left it on for 45 minutes"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.75,"bestRating":5,"ratingCount":8}}
