My Melody is a little girl rabbit who always wears a red or pink hood that also covers her ears. Her birthday is January 18. Like Hello Kitty, My Melody is rather popular in Asia and can be found on children's toys and merchandise. My Melody was first released in 1975 and the first related merchandise was released at the end of that year. At first she was mostly marketed toward young girls, but like Hello Kitty her popularity has increased within women of all ages, especially in Asia. According to The New York Times, this character is "moderately successful" in terms of popularity but shows no signs of reaching the global popularity of Hello Kitty. My Melody's popularity waned toward the late 1980s, and the only goods produced were stationery, stickers and candy. In 1996, according to a Strawberry News (a magazine published by Sanrio) reader survey, My Melody came out amongst some of Sanrio's most popular characters and as a result, due to popular demand, standard merchandise started re-appearing beginning in February 1997 featuring the original red hood. Goods with the pink hood were re-released in 1999 and as of 2000 there were goods released with multiple color hoods. My Melody has been turned into a Pullip doll, like two other Sanrio characters, Hello Kitty and Cinnamoroll. The doll includes a toy of Flat the mouse.
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