Zero to One Million Followers with Social Media Marketing Viral Secrets: Learn How Top Entrepreneurs Are Crushing It with YouTube, Facebook, Instagram, and Influencer Network Branding Ads Paperback – 12 Nov. 2019

I'm not one for writing reviews, but I am extremely disappointed by these two books "Zero to One Million" and "1000 Social Marketing Tricks". The writing style does not engage or enthuse the reader, the author manages to fail to engage with the reader on any level. The content covers Youtube, Facebook, Instragram and Twitter (it was written in 2019). I was looking for background and ideas on how to utilise social media more effectively. The blurb for the book came across well. Alas, each section repeats a similar strategy for the various social media platforms, without providing any framework, call to action or anything remotely useful. Just lots of repetative, do this, don't do this, find your niche, make good content, don't post negative, be consistent, how the algorithm works, the secrets to help you grow followers etc.There is no substance or anything useful I'm afraid, it's so basic throughout with no real insights, especially if you've done any marketing at all on social media. You are better off doing your own researching on youtube and the web. There are much better online resources and books. It's so poor that it's gone in the bin, it's not even worth giving to a charity shop. Save your money.