The scenographic design of space and the creation of a stimulating atmosphere are crucial in shaping human experience. The design of trade fair stands has become increasingly important to exhibiting organizations, and today's designers are playing an essential role in integrating brand identity into fascinating corporate presentations.Following in the steps of the three previous books in the Grand Stand series, Grand Stand 4: Design for Trade Fair Stands brings readers up to date on current developments in the fast-paced world of stand design. The book encompasses 150 stunning projects representing a varied selection of remarkable trade fair environments from around the world—creative designs ranging from stands occupying cozy corners to those spanning supersized spaces—all of which have grabbed the attention of visitors to recent commercial events.Each stand is presented on two to six pages, which include an in-depth description of both concept and design, as well as project credits and remarkable photography. Outlined are the challenges that designers must overcome due to space limitations and lighting logistics, with technical information provided to help further explain the design process from concept to execution. An index of designer profiles and contact details of all stand constructors is included.Grand Stand 4 is brimming with contemporary stand designs that will inspire architects, designers, brand managers, and any individuals interested in the building of ephemeral environments that leave an indelible impression.
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