Wella Koleston Perfect Permanent Creme Haircolor 1: 4/0 Medium Brown/natural, 2 Oz

I've done my own haircolor for years, ever since I had a roommate who was a Sassoon trained colorist who showed me how to do it and what to use. I use Koleston, because I know the colors, and I mix a few to get the blond color I like. Now that I have lots of grey in the front, I've had to incorporate this color into the mix. I add about 1/4 of this color for 30-50% grey hair, then 3/4 of target shade colors. A light golden blond is my aim. For target shade I use about half 9/3 and half 8/3, mixed with the 99/0 and then a dash of red. I've read that to make the color last on grey hair, because it washes out pretty fast, to do a pre-mix of these colors without developer, and apply it for 30 minutes. Then apply the color mixed with developer on top of it and continue as usual. It seems to work. Hair comes out beautiful and shiny. I use a good shampoo and conditioner by Bumble & Bumble after.

This is a dark blond shade (level 7 in Koleston is really a level 6; it runs a level dark because it's made in Europe where the level system is different) with a neutral (0) brown (7) base. The brown base is unique to Koleston, I know of no other professional line that has it. This shade is a half shade of the Koleston shade 7/7. This means it is diluted by half. The brown base contains a small amount of copper and in this hue it is very subtle. It will produce a bronze dark blond. My hair is a natural level 4 and I use this with a 30 volume peroxide, which lifts 3 levels. The result is a beautiful dark blond with a very slight tinge of copper. I am about 40% gray and this shade looks completely natural. I discovered Koleston years ago by accident while searching for hair color advice. I found out that Koleston is a leading professional brand. This product in the purple tube is the old formula of Koleston but it works as well as the new blue tube formula. In case this is your first foray into Koleston, here is the key to the numbers (and for the number of the demi permanent formula Color Touch). 1=ash (green-cancels out red tones), 2=blue (cancels out orange tones), 3=gold, 4=red, 5=red/violet, 6=violet (cancels out yellow tones), 7=brown, 8=blue (cancels orange-for lighter hues), 9=cendre (gold-in lighter hues). I can't say enough good things about Koleston. It is not like any drugstore color. There are an infinite number of shade combinations so almost any hue is possible. However, there are very few violet based options and this is a problem for those seeking platinum blond. In drugstore color, there are few clues as to the base color of the shades. For example, ash can be green, blue or gray and there's no way of knowing what you're getting. That is why you rarely get the color on the box. Everyone's hair is different. Those who are brunettes who want to lighten their hair have a problem with either red or orange, depending on the individual's base color. Too much red or orange ruins the results. With Koleston, that isn't a problem. Simply pick the correct base color. I was a level 8 blond for years and I used Koleston 9/8 (remember it's not a level 9 but an 8) with a 40 volume peroxide. I had the perfect blond for my light, but not fair, skin tone. If you are considering this shade (7/07) consider using 7/73 which adds a subtle golden hue to the brown base. It's simply lovely. The 7/07 is a diluted 7/7 and the 7/7 is beautiful too. If you want to try on a color, use Color Touch. Most of the Koleston shades come in the Color Touch formula. Use Color Touch with the Color Touch developer in 4% (1.9% is too temporary) or for longer lasting results use it with a good (no generics please) 10 volume developer (10%). You can combine 7/73 and 9/73 (in equal parts) to get an 8/73. Color Touch runs at least 2 levels dark. If you want to try on a color, go up two levels. If you have questions, don't be afraid to ask. I have used Koleston and Color Touch for 10 years and have changed my hair color frequently so I have expertise in almost all of the shades and combinations. Koleston gives nonstop shine that lasts (as does Color Touch) and the color stays true. I can't give it a higher rating than 5 stars, but if it were possible, I'd give it ten.

I am allergic to hair color & dermatologist recommended this - no allergy to this and it does a fine job. I do mix colors to get the reddish brown I like

To start, my hair is natural med brown that I have regularly dyed for grey coverage. The proplem is that while the dye coverd the grey, it eventually washed out to a gross reddish brown. So I would redye my whole head every 6 weeks and then the ends would get super dark and it was just a mess. Which lead me to this product.I used 1:1:1 Water, vol 20, this intense ash. (I didnt have Vol 10, so I used water to dilute the 20 vol I had on hand.) Processed for 20 min. Rinsed, then used regular conditioner.Afterwards, my hair is only a fraction darker, and mostly it did tone 90% of the red.So I will try this again. My hair feels good too.

I was getting grey and I have never dyed my hair before and this turned out AWESOME! I had to watch a bunch of videos to make sure I got the ratio right. I purchased with Wella Welloxon Perfect Creme Developer 20 Vol 6% 33.8 oz. I will never go back to the salon again!

Very good Creme Haircolor!

I use this to achive the formula that my hair dresser gave me. I used This, Schwarzkopf Professional Igora Royal 6.88(1 tube) and 30 volume(100 gr) and it gives me the perfect red hair look.

After spending a fortune on dying my hair over the years I decided to try to do it myself. The box sets never work that well, so I decided to try professional color. Again -- some research showed that people love this brand. I bought the developer that you also need, some gloves and a little mixing bowl & brush... Now, my hair is short and that may make this easier to do -- but it has worked great! I bought one tube a few months ago and where one tube may be one use for many (or maybe 2 uses) I have actually gotten FOUR uses out of one tube!!! Price wise I've probably spent less than $5-10 per coloring (compared to $100+ at the hair dressers)... I'm about to reorder!

Really pleased with the result when using the product.

Excellent product

the order arrived even faster, the product is quality

I’ve always liked Wella products and now happy to find the colours I use available in Australia through Amazon. I will purchase from here again 🤩

This product was reasonably priced and worked really well. I would definitely buy it again. The seller was great to work with, but, being overseas, I needed to wait several weeks for delivery. I would order several in one order next time, so I had a good supply.