Marketing

I’ve taught Marketing out of three different textbooks and this McGraw-Hill is adequate. It provides a glossary and a few review questions. It’s not the best. I’d like to see a more extensive chapter review.

The text is adequate. It was required for a freshman level marketing class I had not completed yet in my final semester of undergraduate. It’s written at a lower reading level and makes a deliberate effort to highlight key concepts.Thankfully the connect code was not required so I was able to purchased a used copy in very good condition.

I use this book for school. Good content, quality. Arrived as promised.

Bought for a class

School

Good condition practically new