Content Strategy for the Web [paperback] Kristina Halvorson,Melissa Rach,Sarah Cancilla [Jan 01, 2012]…

One of a kind book and extremely useful and encouraging for people working in content.

Pretty handy book to start with. If you're totally clueless about where to begin, definitely pick this up for some direction.

Este libro contiene los conceptos básicos acerca de la estrategia de contenido y cómo llevarlos a cabo en cualquier empresa o escenario. Está dividido en 12 capítulos con ejemplos claros, reales y prácticos acerca de cómo llevar a cabo una estrategia de contenido exitosa a largo plazo, cómo colaborar con las personas involucradas en tus proyectos de contenido y cómo medir de manera exitosa la implementación de tu contenido.Kristina Halvorson y Melissa Rach nos entregan una obra maestra que se ha convertido en una pieza fundamental para cualquier equipo de contenido, traducción o localización. Si deseas conocer más acerca de una estrategia de contenido o si deseas mejorar tu propia estrategia entonces este libro te dará las herramientas y el conocimiento necesario para llevarlo a cabo. En definitiva, una pieza fundamental de una disciplina que se encuentra en auge.

I studied Content Strategy and Halvorson & Rach's book was the firs touchpoint for me. Having a Marketing and Communications background it was getting new insights I wished for for so long.The book includes content about:Content AnalysisContent AuditChange ManagementBuilding a Content StrategyContent Strategy QuadIt is the second edition and waht is in the book is very appropriate and current but bear in mind that Kristina Halvorson revised the content Strategy Quad 2018. You will find the new one on Halvorson's Braintraffic blog.Reading this book is fun and very informative. I really like her examples.

A high impact intro to content strategy by acknowledged leaders in the field.It's a quick read but that belies the value packed into it.If content is an important part of your job... you already have this.

I bought the Kindle version so delivery was automatic. I enjoy the authors' style and the content is very helpful for diving into the world of content strategy.

I'm particular when looking for books about marketing. I've been in the advertising & marketing industry for over 15 years so it's important they provide value and teach me things I don't know. I look for books that are well-written, provide a good perspective on the subject, give information you can actually use and answer the "WHY". This book hits the mark on all accounts. I've read hundreds of blog posts, books, whitepapers, etc. on the subject of Content Marketing and would recommend this book over most of the information out there. It's easy to read, witty, and really tells you how it all works. If you're interested in Content Marketing or are learning to use it for your business (or provide it as a service), this book is an absolute must!