Total Competition: Lessons in Strategy from Formula One

Author is well equipped to provide a great view of the inside of F-1 from the design of the cars, company politics, team dynamics, FIA fiddling , honor, betrayal and drivers.A great read and deserving of a place on the bookshelf of any serious follower of the sport. Also a great read in management and leadership

Names of Ross Brawn and Adam Parr make this a must read for any F1 fan but when you turn the last page and think about how you liked it, the best thing is to adjust your expectations. This is NOT a book of best kept secrets of F1. This book revolves around how Brawn and Parr think about/apply strategy and give real world examples from F1. Definitely an enjoyable read, especially parts about events leading to Brawn's departure from Mercedes. I'm just saying know what to expect when buying this book

First rate. Insightful. Much enjoyed the dialogue format, letting RB speak for himself. The Parr contribution was most interesting and informed and his subject lends itself well to F1. I wonder what RB's role will be in F1's future? It needs him. I was gripped. At last, that's how RB does what he does so sublimely. A book with high levels of aerodynamic and mechanical grip. A must read not just for fans but I can think of a number of managers who could glean some tips from RB's way of doing things.

Well worth reading, but don't expect revelations. The book is an extended interview with Ross Brawn by Adam Parr, which makes it a good read but not necessarily a very good book. Parr apparently wanted the book to appeal to non-race fans, presenting it in part as a management book with a few spices from "The Art of War," which really doesn't contribute much worthwhile.At the same time, listening to Ross reminisce about his glorious career is very interesting and his management techniques (conventional as they are), are a key part of that.Would you like to know what happened at Mercedes? You'll get only hints and nothing specific. It was Toto and Nicki and Bernie and maybe Ross not performing to his previous level, but there, that's about it. Not getting specific will make it easier for Ross to re-enter the game in his new role as Managing Director of the Sporting side, but it keeps the juicy stuff in the cupboard.

Fantastic book. It's written like an interview between Parr and Brawn. Parr states in the introduction that he kept the dialogue raw, which seems to be true. That can make some parts a little slow to read, but it adds to the overall feeling of the book. Brawn reflects on his career and lessons learned. Brawn and Parr discuss the strategy that Brawn employed which led him to so much success in racing. He is never boastful, tempering what he says with humility. He often points out that luck and hard work have contributed more to his success then innate ability has.It's not an academic book by any means, but I considered it to be a case study of sorts. As a racing fan and a student of leadership (I have a Master's of Arts in Leadership), I find this personally and professionally valuable.

There are three angles that keep you engaged in reading this book.1. How F1 is no different from other businesses, taking apart the glamour surrounding it.2. Lots of recent F1 history anecdotes that if you like the sport we have been witnesses.3. The connection with War, what are the dots you need to interconnect to achieve the ultimate goal....winning.

This book was very in-depth, and extremely well written! It shows all aspects of Formula one, from the on-track battles, behind the scene tactics, and much more! It also gives the readers insights to how Sun Tsu’s “Art of War” can apply to Motorsports!

I thoroughly enjoyed this book and I like the idea of strategy being a process towards achieving goals. This really explains why leaders must ensure that all resources are geared towards achieving goals over and over again to survive in the long term but also keep reaching the heights they set for themselves.

Could not put the book down once I started reading it. Well written with some interesting background on F1, especially the governance and team aspects.

Excelente

Une des légende de la f1 met à votre disposition son expérience et son expertise de management d une équipe de f1 de la vision jusqu’à l exécution opérationnelle. Une méthode que seul Ross a su la développer tout au long de sa carrière dans le monde du motorsports. Un leadership exceptionnel et une vision apartJe vous conseille de lire peut être vous pouvez vous inspirer de son modèle de gouvernance

Ross Brawn, poco se puede decir de alguien clave en el éxito de Benetton, Ferrari y Mercedes. Ideal para fans de la f1

The book is really easy and enjoyable to read. To understand how the F1 utilizes business tools and how the sport relates to any regular company is incredible. Of course, to learn a little bit more about F1’s back stage and politics is an extra.