UNITE Hair BLONDA Purple Shampoo, 8 fl oz | Toning Shampoo for Blonde, Gray & Highlighted Hair | Neutralizes Brassy & Yellow Tones

Works well on my silver hair! Good value for my money. My hair is left soft. Mild fragrance.

Worked great did exactly what it’s suppose to take brassiness out of my blonde highlights. May make your a little dry but nothing a little hair oil can’t help. Like the scent it smells like grape. Will definitely buy again I have tried various other purple shampoo’s and this one is the best.

This shampoo is amazing! It really tones down the yellow and brassy tones in my blonde hair, and after just a few uses, I noticed a big difference. My hair looks fresh, shiny, and people even asked if I had it professionally done. It smells great, lathers well, and leaves my hair feeling soft. Perfect for keeping my color vibrant between salon visits. Definitely a new favorite!

I found the best hair stylist about a year ago who was able to turn my foil weave blond into the white perfectly Platinum I've desired! She recommended UNITE Blonda Shampoo to keep the brassiness away. I wash my hair only once or twice a week and I lather with a Joico shampoo and apply this Awesome UNITE BLONDA with it. It's a very dark purple & says to not let sit longer than a minute, but I usually let it sit for 3-5 minutes. It's a wonderful product, I only use the shampoo but it lasts a long time too. And it smells like grape laffy taffy! I've used other Salon products such as Kevin Murphy's purple shampoo/conditioner but this is the best I've ever used! I will continue to use as long as my locks are lighter than white! Great product!

I usually get the olaplex purple shampoo for toning but i decided to try something different. This stuff works so good and smells amazing. My hair was yellow and brassy and I’ve used it 3x and everyone has complimented me on how good my hair looks. It PULLS THE YELLOW OUT. People think I went to go get it done. I get compliments on how soft and shiny it is. It tones so well. 10/10 recommend.

The packaging was horrible, burst and got all over the box. I've used this product previously when I was a bleach blond and now that I've gone silver. It's great at toning the yellows and is a thorough wash. Maybe too thorough for some as it could be called "stripping". I don't use it daily as it would dry my hair out far too much but weekly (every third wash maybe?) use is ok for me. Once I get the tone I want, I stop using it because continued use will add a tint of purple to my hair.

The best purple shampoo of all time 💜

This stuff is the real deal. I no longer buy bulk products like shampoos and such from Amazon because I don't feel I get the authentic product (or ALL of the authentic product). But this 8 ounce bottle was the real deal. Also, Unite works better than any other purple shampoo I've used. I initially didn't like the smell (grapes) but I like it quite a bit now. Found a new trick to help with toning: Apply to dry hair instead of wet hair! I thought it was a crazy suggestion but it really worked and made a HUGE difference! Work it all over your scalp, and about 2-3 inches from scalp, let sit a few minutes then lather, work through ends briefly and rinse. Then apply the conditioner and/or any mask you may use. Using the shampoo on dry hair does take slightly more shampoo but the results are phenomenal and it didn't dry my hair out like I thought it would.

I've been using this shampoo for awhile now. I've tried others and there's no comparison. It keeps my platinum blonde hair from turning brassy and it smells amazing (like grapes). It's definitely worth the price to keep your blonde hair blonde.

Si fuese más barato ya sería perfecto, buen olor, sin sales para poderlo usar cuando tienes un tratamiento de keratina o similar. El pelo queda limpio y suave. A mi me gusta.

I have ash colour hair, and this is the only shampoo I have used that prevents it from yellowing.

Shampoing miracle qui rend un blond jaune/orange en un magnifique blond cendré avec des reflets dorés (pour ma part, mes cheveux ne décolorent jamais de manière uniforme du coup je me retrouve avec plein de mèche de tons different) L odeur artificielle de raisin est un grand plus. Ça sent trop bon. Un peu cher par rapport à d autres marques mais celui ci fait son job. A ne laisser poser que une minute. Si vous laissez plus longtemps, un léger ton lavande/gris viendra teinte les cheveux mais le rendu est joli. Assèche un peu les cheveux comme tout shampoing mauve mais pas autant que les autres. A suivre avec un soin et c est bon

This is absolutely my favourite purple shampoo to use on my hair. Great results as well as I have gotten compliments on the smell of my hair. Trust me I have used many purple shampoo’s and this one beats them all.