Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml

I have tried every purple shampoo available and this is the only one where ive seen a big difference in just one use. Used today for the 1st time and my yellow hair is a lovely white colour. Can't wait to see what happens when I use it next

Good purple shampoo. Use it once a week place or less in place of my regular shampoo. Keeps yellow tones away.

My blonde hair tapes were getting an orange tint,I’d tried lots of things to rectify it but nothing really worked. This was delivered this morning and has done a great job, no more orange. I did panic after a minute rinsed it off then shampooed with my normal stuff. Very happy with the results.

My hairdresser recommended this for my daughter to use on her recently highlighted hair. Easy to use. Smells nice. Daughter pleased.

Brilliant purple shampoo, however came damaged and pump doesn’t work! If i didn’t need it today I would be sending it back for a refund :(

I love this shampoo. It leaves my hair silky soft and gets rid of the brassiness in my highlights. I use it once every 7 to 10 days. A little goes a long way too!

Brilliant stuff! Got my hair from yellowish blonde to white blonde over a few days usage! Will dye hands purple! But so worth it!

Perfect results everytime but beware if you leave it on too long you'll have violet hair. It is the only shampoo that actually tones brassy blond. Downsides are purple hands.

Conoscevo già questo shampoo anche se prima aveva una confezione diversa. È molto pigmentato e attualmente è il miglior antigiallo che abbia mai usato. Agisce già in meno di 5 minuti su base decolorata molto gialla/ramata (attenti a non tenerlo troppo perché può rendere i capelli lilla, specialmente se li avete già molto chiari). Sgrassa molto il capello quindi associatelo sempre ad un conditioner (magari sempre fudge). Il prezzo (circa 10 euro per 250ml) è più che conveniente data la qualità del prodotto. Potete vedere i risultati nelle foto prima/dopo

This the best purple shampoo for blonde hair- and I have tried many. You can customize how strong it is by how long you leave it in your hair, which I really like. I always go for a more ashy or cool blonde, I use this product once a week and it keeps my blonde tones looking exactly how I want them.

Best shampoo for White/Grey/Platinum hair colors. Works like a charm. But do not keep it on for too long. Because it is super potent and works very well. I love it.

Bestes Silbershampoo. Es gibt einen klaren Blondton. Es hinterlässt keinen Lila Schatten in den Haaren. Keine andere Marke war bisher so zuverlässig und einfach anzuwenden. Komme aus dem Friseurbereich und kann das Profi sowie auch Kunden nur empfehlen um Gelbstich im Alltag zu reduzieren.

So glad I listened to the reviews! Worked so well on my yellow hair and I had tried everything! Thank you Fudge :P)