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✨ Turn heads with every shimmer—be the trend, not the follower!
L'Oreal Feria Multi-Faceted Shimmering Permanent Hair Color delivers intense, 3X highlighted brilliance across 50+ bold shades inspired by cutting-edge fashion. This vegan formula includes a Bonding Care Complex conditioner that strengthens hair by up to 40%, ensuring vibrant, healthy-looking color without salon visits.









| Asin | B07JGY1V24 |
| Best Sellers Rank | #14 in Hair Color |
| Item Model Number | 071249383186 |
| Manufacturer | L'Oreal - Hair Color |
| Product Dimensions | 2.75 x 3.5 x 6.5 inches; 8.47 ounces |
| Upc | 071249383186 |
User
Hi-lift brown that actually works on dark hair — with the right expectations
Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light.The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one.For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments.
User
Amazing color that lasts a decently long time with a beautiful fade out.
I absolutely love this shade. I have been using it for years and it's the only copper tone I will ever use! It stays in my hair for an extremely long time considering it's in the red family and the fade out. Looks very nice in every stage. I go a long time between dying my hair so I rock the root look for a while. I only bleach My roots at the very top of my head so I get a nice ombre look between bleaching the roots and putting the red back in. I usually wait about 4 to 5 days after bleaching so my scalp and my hair has a little bit of a break between chemicals being thrown on them. The photos I uploaded go from freshly being dyed all the way down to decently long routes and end with roots being bleached to start the whole process again.I do not use any special shampoos. I do not use any touch ups or color depositing conditioners. I do not tone my roots. When I bleach them, I leave that natural coppery tone in my hair after bleaching.
User
Hair Color Magic in a Box
What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS!
User
Yes
I tried the hi lift loreal and it did nothing. This beauty has been a life saver for my money piece. Love the color, lift, smell,my hair wasn't damaged after and results were effective on black hair. It honestly is the best thing in a box for dyes. Not quite the same color on the box for downtown brown But the black roots have vanished and that was the goal. Yessssss happy purchase and repeat purchase
User
Great Permanent Hair Color Dye
This permanent hair dye from is part of the Feria line, known for bold, multi-dimensional color results. The shade “11.21 Bad to the Blonde” is an ultra-light blonde with cool, shimmering tones designed to reduce brassiness and give a bright, salon-like finish.ProsBright, high-impact blonde: Delivers a noticeable lift for lightening hair.Cool-toned finish: Helps counteract yellow or brassy undertones.Shimmering effect: Feria line is designed for multi-dimensional color rather than flat dye.At-home convenience: Salon-style results without professional application.Good gray coverage: Works well for blending or covering grays (depending on hair type).ConsCan be drying: Bleaching/lightening effect may leave hair feeling dry or brittle.Results vary by base color: Darker hair may not achieve the same level of lightness without pre-lightening.Toning may fade over time: Brassiness can return depending on hair care routine.Strong chemical smell: Common with permanent dyes.
User
Dark Hair - but Looks natural - loved it
Review so late after purchase as life got in the way - and I just used it now - and WOW this was perfect for me - I do have a lot of grey and it covered it fine - the grey came out a bit lighter than the rest of course - but it just added a very subtle color varient - which made the whole process look more natural - LOL - even for a black blue you want it to look like it is real. Very happy with this product.
User
Not really for dark hair
If your natural hair is dark brown or black and you’re looking for brown dye, then don’t buy this color. I know L'Oréal dyes are of good quality, but this specific color turned my black hair to brassy, disgusting-looking brown. I don’t recommend for dark hair point.
User
Reviewing auburn rose
I've been using L'Oreal Paris Feria dye for a while, It's a great dye. I recently bought this dye, It became darker than the color shown on the box. Although I didn't mind the color, It wasn't the color I wanted. Still great dye though.
User
I am very happy
Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.
User
gray color fits me
My required color
User
もっと色を揃えて欲しい
ロレアルシリーズは、ほぼ白髪染めのものばかりで、ようやく見つけました。コロナ禍ですし、あまり美容院には行きたくないし、自分で染めたいので、とても助かってます。もっと取り扱いを増やして欲しいです。
User
Produit au rendu sublime
Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?
User
My absolute favourite
I’ve tried various box dyes for deep black shades, but the Feria 10 Blackest Black is consistently one of my favorites for achieving a multi-dimensional look rather than an "ink-blot" flat color. The consistency of the dye is great—it’s thick enough to not drip everywhere but spreads easily through thick hair. One box was sufficient for my shoulder-length hair, but if yours is longer or very thick, I’d definitely recommend grabbing two. This truly is a deep, jet black. What I appreciate most is the "shimmer" factor Feria is known for. It catches the light beautifully and looks very healthy immediately after dyeing. The included multi-faceted shimmer enhancer conditioner is the highlight of the kit. It leaves my hair feeling incredibly soft and manages the typical post-dye dryness very well.Like most permanent dyes, it does have a strong chemical scent during the process, so make sure you’re in a well-ventilated room. I’ve found that this shade resists fading into that "muddy brown" look longer than other brands, especially if you use sulfate-free shampoo. It definitely can stain your hands and face and ears so if you use petroleum jelly, you can avoid that mess. This is my hair about 4 weeks after dyeing it.
Trustpilot
1 month ago
1 month ago